I will now never, ever listen to the "mainstream media" (am using that semi-ironically, yes) talk about "the sanctity of editorial" or how "weblogs are destroying church v. state journalism" or "Chinese walls" after Conde Digital put this ad for Smart cars on the New Yorker website. It's an ad that literally covers and then obliterates the entire content of the website. This is something that web-only, newfangled publications like those of Gawker Media would most likely never do, as much as their ad honcho would enjoy it. (I mean, we might do it! For the right price! Inquire within! Heh.) But I'm not sure that the New York Post would even go for it; to see Conde do it is astounding.
Monday, July 19th, 2010