Conde Nast's new web strategy: "virtual currency." It's basically going to turn Gourmet's archives into an app and then mix it up with Farmville or something. I'm scared. Hold me.
I'm currently swimming in a Scrooge McDuck vault of "virtual currency."
"You'll be able to download the app for free, but then you'll be paying for things along the way"
Um? What things? This is how we report now? Things??? WHAT FUCKING THINGS?????
I will not be buying this new app. They fired all of the Gourmet staff in the most hideous corporate way possible. It was truly nauseating to have to experience.
Ugh. I don't know what's creepier- this digital pocket monstrosity or watching Zombie "Diary of a Foodie" episodes on PBS whilst knowing that all of the happy, life-enjoying correspondents of the show are probably all unemployed right now and eating Cheez-Whiz, not artisinal Pecorino from Sardinia.
This app seems confusingly similar to a "website".
As far as Sy Newhouse knows, Farmville is just a property he owns upstate.
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