Will Oldham Stars In Very Funny Long-Form Beer Commercial

willlllThis video is eleven minutes and five seconds long. But it is very much worth that amount of your day. It is essentially a commercial for Dogfish Head beer, which people who like beer with strong beer flavor seem to like a lot. (I prefer beer than tastes more like water myself, but I am a philistine from New Jersey.) But the video comprises three of the my favorite things in the world: Louisville singer/songwriter Will “Bonnie Prince Billy” Oldham, footage of industrial processing plant machinery, and jokes about robots taking over the world from humans. It’s pretty great, have a look.