Thursday, May 6th, 2010

"Los Suns" Win Victory For Equality, Spanglish

Steve Nash is pretty damn likeable"However intended, the result of passing the law is that our basic principles of equal rights and protection under the law are being called into question, and Arizona's already struggling economy will suffer even further setbacks at a time when the state can ill-afford them."
-Phoenix Suns owner and Tucson native Robert Sarver discusses his team's decision to wear jerseys proclaiming themselves "Los Suns" in last night's home playoff game against the San Antonio Spurs. The Suns beat the Spurs 110-102 to go up 2-0 in the series.


14 Comments / Post A Comment

johnpseudonym (#1,452)


Hamilton (#122)

I thought it was really fucked up how "Suns" isn't even a Spanish word.

keisertroll (#1,117)

If they win this series they play either the Los Angeles Lakers or the Utah Jazz. At least their name is tangentially related to their location.

petejayhawk (#1,249)

I think there should be a Jazz-Hornets name swap. It would work both ways; New Orleans gets the Jazz name back and Utah gets a name somewhat related to bees, which apparently are a big deal with the Mormons. See? Win-win. Someone should pay me for that idea.

anglepark (#4,771)

hey Hamilton fyi:
All teams that participate in the NBA's Noche Latina marketing have their untranslated nickname preceded by "El" or "Los." NBA spokesman Tim Frank said the decision was based on consumer research that showed Latino fans and Spanish-language broadcasters do not translate team names but use "Los" or "El" in front of them.

"Pushing a literal translation of the names would not have been a relevant execution for an audience that does not currently do this and already refers to their favorite teams as 'Los Suns' or 'El Heat', etcetera," Frank said. "We took what was already used in the marketplace and made it official."

Tuna Surprise (#573)

The Jazz started life in New Orleans and when they were moved to Utah they didn't change their name.

Kevin (#2,559)

They'd probably have better luck if they changed it to the Utah Magic Underpants.

Bittersweet (#765)

petejayhawk, I love your idea. And then we could petition the NBA to change the Lakers to the LA Smog. Much more appropriate, right?

semiserious (#2,430)

Angelpark – Interesting, I always though it had something to do with trademark and brand integrity. Considering The Sol was a short lived WNBA team, the Toros are Austin's NBA D-League team (and of course the name of the team from Bring it On), and the Miami Caliente are a lingerie football team (though, technically The Heat would be El Calor).

sailor (#396)

Los Mucho gusto!!!

Abe Sauer (#148)

The Canadian Steve Nash photo selection is appreciated.

keisertroll (#1,117)

Can I see his papers?

garge (#736)

Someone could make a fortune if they designed a poncho with a water-resistant, clear plastic papers-sized sleeve on the front.

paco (#2,190)

During the game last night, they cut away to a truly great image: Al Sharpton, leading an immigration protest march through the streets of Phoenix, wearing a Steve Nash Los Suns jersey. God bless America.

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