Tuesday, May 4th, 2010

Gawker Media Monthly Traffic = Population of Canada

So says Gawker Media Honcho Nick Denton in his monthly traffic email to his staff.


From: Nick Denton
Date: May 4, 2010 6:30:04 PM EDT
Subject: Gizmodo's iPhone scoop takes April audience to 30m

Well, that was quite a month! For the first time ever, we brought in over 30m people worldwide. That's about the population of Canada.


Obviously, Gizmodo's gigantic iPhone scoop lifted the audience more than any other story. And the gadget site was responsible for six of the top ten stories. Greedy!

Here's the full list of the TOP 100 stories in April:


But I'd like to draw attention briefly to a few items produced by other titles.

* 'Detroit Looks Like Sarajevo' was a nice visual idea from Ray that Gawker.TV ran with.
* Deadspin broadened its reach with 'NYC Subway Attacked By Peppy Oregon Students Humming Rick Astley Tune.' (And the site hit yet another audience high.)
* Jezebel's Scott Baio saga was nicely packaged in their complete timeline of the former star's online meltdown.
* And Gawker had a run of pop stories — Muslims and triskets, Alabama-bashing and intern-from-hell, for instance — that took the site to one of its strongest ever weeks.
* Lifehacker enjoyed a hit with its guide to accessing blocked web sites

If you want to see the trends site-by-site, look here:


Anyone else want to pick out some favorites?

41 Comments / Post A Comment

Michael Roston (#3,418)

Some Canadians are campaigning to make William Shatner the next Governor-General of Canada, but let's face it, Nick Denton is a much better candidate

Grant G Brown (#3,366)

Isn't it a requirement that our G-G's be completely free of any recognition beyond the border, so that they may pass unhindered in the Outer World. I'm *pretty sure* I'm right about this.

For all the ragging on Denton, shurely Balk & Choire et al. know that by mentioning Canada in a post, they guarantee that most of the country will visit the site and read it. If it mentions Canada favourably (see what I did there?) we might even print it out and tape it to the fridge!

riggssm (#760)

Dear Nick,

Sorry I skewed your data by .000002% by lying on every single fucking question.



"triskets"! "triskets!" Fuckin' limey.

Clip Arthur (#2,024)

I bet his shiny kitchen gets an upgrade.

hockeymom (#143)

Is it wrong that I have an intense dislike for this Denton character? And I've never met him?
It feels kind of wrong.

jolie (#16)

I know just how you feel. Except I LOVE HIM. It's intensely disturbing.

I hate what he did to that site, how he treated people who worked there. But I'd probably still meet him at Balthazar for coffee and babies.

KeithTalent (#2,014)

What's with using 4 different shades of blue in that chart?

HiredGoons (#603)

I don't know, but Christall if I don't HATE salmon.

They didn't used to break down the global any more than "global" but now they divide out Germany, the UK, and Canada, which are still blue (i.e., global) but different shades of global.

That said, I have no idea why Australia is orange.

KeithTalent (#2,014)

The Canada blue and the Deutschland blue are close to indistinguishable.

Interesting (to me) that US and Canada per capita audience numbers are almost equal (5.5% CA, 5.6% US).

Prison Island's denizens are less than human, apparently.

GoGoGojira (#2,871)

Orange seems fitting somehow for Australia. It reminds me of elementary school world maps.

katiechasm (#163)

Stephen Harper just wants his Jezebel fix.

Tuna Surprise (#573)

Cheer up, Choire. I'm sure The Awl did great numbers too! Your number of hits were probably greater than the albino population of Canada.

Not only is that true, but no one kicked in any of our doors this month!

Matt (#26)

@Choire: Speak for yourself.

josh_speed (#97)

Hey, I'm a Canadian Albino and I resent that!

No, only kidding. But I am Canadian. :-)

jolie (#16)



Man, if our population only equals Gawker's monthly traffic, I just don't see how we're going to hold on to the Arctic.

hman (#53)

LOL Nunavut!

Nrbelex (#1,742)

What's with foreigners and Triscuits? "Triscuits," not "Triskets."

Flashman (#418)

Around here we call them Trisc-whee.
So wholesome, so oily.

Flashman (#418)

Interesting how global viewing matches US viewing trends pretty much exactly. Could there ever be a story that would fascinate US citizens but be of no interest to we of GB, CA or DE? Though I doubt there could ever be such a thing; the US is the world's soap opera and whatever melodrama is staged thereupon, we will click. Show us some wingnuts ranting about state congressional redistricting in Delaware, and we will care.

Fredrick (#268)

That's so comforting to think about, thank you.

BardCollege (#2,307)

The way the graph is laid out, it looks like it means global was mostly flat. Being on top of the US gives it the same contours, like a blanket over a body.

You know, i sort of disagree with you @ Flashman! I skip over the more obscure US-centric political material. It's not my problem and i really can't be arsed to enough to worsen my vision anymore. Now if there is a lurid gossip element or just good old fashioned scandal, then yes, i will click and glance and move on (but hey, a click *did* happen, right?).

But as a Canadian, i do love the Knifecrime Island schadenfreude like crazy. Go Knifecrime!

katiebakes (#32)

BardCollege, that was the loveliest description of a graph that I've ever read! A blanket over a body. I'm going to use that in meetings from now on.

Delta (#1,314)

At least The Awl is steadily progressing on its journey to finally equal the population of Newfoundland in traffic. More cod jokes!

zidaane (#373)


Killing off Canadians would have accomplished the same without bothering the iPhone.

scroll_lock (#4,122)

@NAC: I've got a butter knife right here- you hold 'em down.

scroll_lock (#4,122)

The Jezebel Scott Baio thingy also counted a record number of the earnest and shrill baiting each other with "JUDGEY MCJUDGERSON!!"

Body snarky.

saythatscool (#101)

I love you scrolly. Send me your email address. saythatscool (at) yahoo dot com.

scroll_lock (#4,122)

@STC: will do!

David R. (#391)

Whenever I feel somewhat OK about the world (apart from the natural disasters and general lack of justice & all that good stuff), it's nice to read one of these Denton memos and have that illusion totally shattered.

Are these things written by an actual man, or does Denton torture spam bots to come up with this stuff?

BoHan (#29)

Crime Pays! Huzzah!

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