Is this indeed "the greatest tampon commercial ever"? I am tempted to say yes, yes it is. It is smart, knowing, and it makes an excellent point about the way rational adults are treated when it comes to products for bodily functions. And as a man I particularly appreciate the fact that the major networks refused to allow the word "vagina" to appear in the spot, because I love vaginas, and would hate to have some mental association with those sweet, wonderful flowers and things that are all bleedy and gross and stuff.


I'll make tea.
Good one.
Is it wrong that I couldn't focus on the period and vagina stuff because I was coveting that woman's hair SO MUCH? I WANT.
Ha! I really liked this:
"Now I'm going to tell you to buy something. Buy the same tampons I use. Because I'm wearing white pants, and I have good hair, and you wish you could be me."
I was actually kind of distracted by that too! It's so shiny and swings nicely.
I'm on a horse.
Don't they know the networks prefer the C word?
After some research (kill me, I'm bored), I found a bunch of other Kotex commercials by this agency. They're also kind of funny!
See if you can spot the beaver in this one:
http://www.youtube.com/watch?v=mxkUE5TtOFQ
Awesome. Is there a similar ad with her kitty cat?
'Down there!' It's a scary, undiscovered jungle country, guys...
That's a hairy beaver.
As great as this campaign is, this was really stupid:
"This has been an institutional type of product, with products that are white and light blue and boring, and what we have is a variety of bold lipstick colors in each pack," said Mr. Meurer, of Kotex. "What we like to say is ‘We're taking the category from institutional care to personal care.' "
Wait, so blue liquid is NOT normal.
Avatar was soooooooo confusing.
I understand that red, yellow, and brown are out. What would be wrong with orange, purple, or silver?
No one does simulated bodily fluids quite like the OopsI I Crapped My Pants folks!
As a child, I always wondered why my mother took up rhythmic gymnastics for three days a month.
They forgot the part where I feel all anxious so I get hideously drunk, break up with my boyfriend, and then change my mind, jump his bones, and wake up with my head in a bucket.
So happy my years of complete brand loyalty to this product have finally paid off via them making the best tampon commercial ever! Now if they could just get them placed on a higher shelf at Walgreen's so I don't have to bend over so far when my back is all sore from starting my period.
This comment inspired me to click on your commenter name in search of a blog, and to feel disappointed when I did not discover one. FYI.
It would seem the part with the screechy, angry cat kind of breaks from the premise, no?
It's an Easter Egg for Superfans!
When I saw the title I was worried it might be a dupe; pleasantly surprised it wasn't.
Seriously, did they even spellcheck the transcript from the Gen Y focus group before shooting this?