Tuesday, March 2nd, 2010

OK Go, "This Too Shall Pass"

Video-famous rock band OK Go have released another great clip. This one, for the song "This Too Shall Pass," has them lip-synching something that sounds kind of like the Flaming Lips as they revolve around a giant Rube Goldberg machine. Fast Company adds value with a making-of piece, although you might not want to watch it if you have any interest in liking the band members' personalities. (Maybe they're nice guys, I don't know, but the heavy "we-heart-nerds" stuff in there is very uncomfortable.) The link includes two other classic Goldberg-inspired pieces: that amazing Honda Accord commercial from three years ago, and the film that inspired it, Fischli and Weiss's The Way Things Go.

9 Comments / Post A Comment

sixlocal (#296)

That is a great video, but man… Fast Company. My roommate used to subscribe to it, so there's piles of old issues around. Just about 100% of cover stories from just a few years ago are so very wrong and idiotic in hindsight that it is laughable. For instance, two leaders of Myspace pictured, with text "DON'T MESS WITH MYSPACE – Why Myspace is more innovative than Apple, Facebook, etc," which was from 2008. Another one had director McG on it, posed with a Terminator, and it is about how totally awesome he is and how he's taking over Hollywood.

portmanteautally (#1,015)

That was fantastic.

NinetyNine (#98)

Needs more pissy, MBA case study letter from the singer about embedding and revenue.

Multiphasic (#411)

It saddens me to see all that wasted potential energy.

DoctorDisaster (#1,970)

I was all confused because the song sounded just like the last viral OK Go video. Then I realized it is the song from the last viral OK Go video! Then I realized that the song really isn't the point here and I should really just relax.

You and your science facts! But, yeah, it happened to be the same day I saw the other one. This one's better but my elderly aunt on Facebook will like them both.

lbf (#2,343)

You know what, I'm actually OK with OK Go. Liked their first single when I was younger, and now I'd rather my little sister listened to that than to K€sha or whatevs.

lbf (#2,343)

And I got mad respect for a D-list pop band frontman describing his occupation as being "professionally cocky".

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