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OK Go, "This Too Shall Pass"
Video-famous rock band OK Go have released another great clip. This one, for the song "This Too Shall Pass," has them lip-synching something that sounds kind of like the Flaming Lips as they revolve around a giant Rube Goldberg machine. Fast Company adds value with a making-of piece, although you might not want to watch it if you have any interest in liking the band members' personalities. (Maybe they're nice guys, I don't know, but the heavy "we-heart-nerds" stuff in there is very uncomfortable.) The link includes two other classic Goldberg-inspired pieces: that amazing Honda Accord commercial from three years ago, and the film that inspired it, Fischli and Weiss's The Way Things Go.
That is a great video, but man… Fast Company. My roommate used to subscribe to it, so there's piles of old issues around. Just about 100% of cover stories from just a few years ago are so very wrong and idiotic in hindsight that it is laughable. For instance, two leaders of Myspace pictured, with text "DON'T MESS WITH MYSPACE – Why Myspace is more innovative than Apple, Facebook, etc," which was from 2008. Another one had director McG on it, posed with a Terminator, and it is about how totally awesome he is and how he's taking over Hollywood.
That was fantastic.
Needs more pissy, MBA case study letter from the singer about embedding and revenue.
It saddens me to see all that wasted potential energy.
MOUSE TRAP!
http://www.youtube.com/watch?v=aMzbRkWGLv0
I was all confused because the song sounded just like the last viral OK Go video. Then I realized it is the song from the last viral OK Go video! Then I realized that the song really isn't the point here and I should really just relax.
You and your science facts! But, yeah, it happened to be the same day I saw the other one. This one's better but my elderly aunt on Facebook will like them both.
You know what, I'm actually OK with OK Go. Liked their first single when I was younger, and now I'd rather my little sister listened to that than to K€sha or whatevs.
And I got mad respect for a D-list pop band frontman describing his occupation as being "professionally cocky".