Video-famous rock band OK Go have released another great clip. This one, for the song "This Too Shall Pass," has them lip-synching something that sounds kind of like the Flaming Lips as they revolve around a giant Rube Goldberg machine. Fast Company adds value with a making-of piece, although you might not want to watch it if you have any interest in liking the band members' personalities. (Maybe they're nice guys, I don't know, but the heavy "we-heart-nerds" stuff in there is very uncomfortable.) The link includes two other classic Goldberg-inspired pieces: that amazing Honda Accord commercial from three years ago, and the film that inspired it, Fischli and Weiss's The Way Things Go.
Tuesday, March 2nd, 2010