
You may have noticed some very glowing stories this morning about the Washington Post Company! The AP says: "Washington Post Co. quadruples 4Q profit"! That is true! Now, this is a company with many different arms. Two of the wings, the cable TV stations and the Kaplan education services, provide fully 75% of the company's income. But what about the newspapers and magazines, you ask, from which the company takes its name? Well they are in the toilet, actually, and had a very bad year.
The newspaper division's annual loss was actually 15% less than last year-even while 2009's revenues were down 15% from last year. So this year, they had an operating loss of only $163 million-while for 2008 that loss was almost $193 million. (Last year: terrible. This year: bad.)
The company's magazine arm, however, had a significant downturn. That division "had an operating loss in 2009 of $29.3 million, compared to an operating loss of $16.1 million in 2008." So revenues for magazines there were down 27% over last year.
There was a similar decrease in their profitable television division, even! Revenue for that department was down 16% in 2009 from 2008, though it had an operating profit.
So let's look at some recent history!
The operating income of the newspaper division in 2005: $125,359,000
The operating income of the newspaper division in 2006 $63,389,000.
That's a decline of almost 50% between 2005 and 2006.
In 2007, however, they held pretty much steady with operating income of $66,434,000.
So you can imagine that their operating loss in 2008 of $193 million was stunning.
Let's look back at the trending of the newspaper division's yearly pure revenue, setting aside the final income numbers:
2003: $872,754,000
2004: $938,066,000
2005: $957,082,000
2006: 961,905,000
2007: $889,827,000
2008: $801,265,000
2009: $679,282,000
So revenue began trending down from a 2006 high and then, in 2009, massively sagged. I don't really need to graph that for you, do I?

This calls for 10 more human interest pieces about how hipsters in Columbia Heights are feeling consternation about eating at Ruby Tuesday's.
Matt, don't make Monica Hesse cry. We all know how that story ends.
I know, that really wasn't very nice of me.
The key number isn't the $163m loss, as horrible as that is, but the loss before one-time charges and depreciation. And that number has tripled, to $72m. Which is to say: They are hacking away at the cost side as fast as they fucking can, but revenues are cliffdiving faster than they can cut.
(This comment may double post, or not, sorry)
Yes! Thank you. I am not smart enough to put that coherently!
I spend part of my days trying to wade through media financials, which are piles of lies and obfuscation (Looking at you, TimeWarner!). What is nice about the Post is that you can see exactly how shitty everything is right on the surface.
Surely there must be a way for them to massage those numbers with Beltway-insider conventional wisdom and make'em look good?
It is objectively true that there's no worse word than "trending," right? I just want to make sure I'm not crazy here.
That's a moist slice of objective truth.
Are you KIDDING me? In a world with "MONETIZE"??? Ha.
also, 'ideate'. like to make ideas. definitely the worst word ever!
How do Sally Quinn's cousins feel about this?
well Oona, I could tell you now but Sally and I have a conflicting schedule. Fuck her! I saw her cousin first! *grumble grumble*