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Wednesday, February 3, 2010

13

The New 'Observer': Very Bro

YO BRO!The New York Observer, once sort of a fruity, faggy, Jewy, weekly too-smart-for-its-own-good rag, always with just a little too much Yiddish, has had a real change in flavor this year! Kyle Pope came over as editor from his post-Portfolio break, and then he hired his buddy Chris Stewart (also formerly of Portfolio, and author of Hunting the Tiger! About the "dark, bloody world of Serb paramilitaries"!). And today they announced the hire of a new managing web editor, the awesomely-named Tyler Thoreson, late of the late (and, in my minority opinion, heinous) men.style.com.
BROSERVER

This is Kyle (in a rather dated picture), and Chris, and Mr. Thoreson. (I know. But. He really has a last name you just want to use!)

Disclosure: I don't really know any of them! They seem nice! And given the fratty attitude of the paper's publisher, Jared Kushner-at least back when he was single-one wonders what the Observer is like now with dudes just bein' dudes, talkin' about dude things. Their experiences too-Thoreson had been at men.style.com since 2004, Stewart has written about corruption in Iraq, etc., and there are apparently babies and wives galore-are a real macho change for a paper that publishes mincing Simon Doonan. (Though Thoreson's Twitter proves he really does care about fashion, so.)

There's also a change in pace for all of them. Though Pope worked long and hard at newspapers, of the three of them, they largely have magazine and magazine environment experience. In an age when publishers don't allow real budgets for copy-editing, at least as evidenced from today's otherwise pleasant printed paper, one wonders how the very real work-flow differences at a newspaper is taking its toll on the dudes.

IMPORTANT UPDATE: Mr. Thoreson's old (and infamous) email address? It was: kegmeister@***.com. So, I guess, well, wow.

13 Comments / Post A Comment

Rod T
Rod T (#33)

I just mentioned to a lady over on the Twitters that Tyler was a name appropriate for a doucheylooking banker.

Mary HK Choi
Mary HK Choi (#1,469)

You are 100% right. Tyler for sure wears diagonally striped shirts.

HiredGoons
HiredGoons (#603)

But will there be mansplaining?

Screen Name
Screen Name (#2,416)

I don't know, I've always thought of the Observer as the kind of newspaper best read aloud, preferably with a female voice in the style of the narrator of the television show Gossip Girl.

RonMwangaguhunga

Their piece about Silicon Alley was a disappointment. There is a great story there -- on the boosters, chererleaders, bloggers, creatives and start-ups percolating at present in the Alley -- that has yet to be told.

jolie
jolie (#16)

I feel like I shouldn't find that middle fellow attractive, and yet I really, really do.

HiredGoons
HiredGoons (#603)

(me too)

sigerson
sigerson (#179)

Call me when they hire Ronny from the Jersey Shore as a columnist.

bong hitler
bong hitler (#3,233)

There are tigers in Serbia? Holy shit.

SpyMagician
SpyMagician (#2,024)

So the basic implication is that the New York Observer's path is now mirroring the city: Push out the erudite, the witty and the Yids and move in the frat boys and their arm-skank companions?

NYC 2010: Too many chazzas... Too few menches...

Phil K.
Phil K. (#2,708)

"And today they announced the hire of a new managing web editor, the awesomely-named Tyler Thoreson, late of the late (and, in my minority opinion, heinous) men.style.com."

How could that be a minority opinion? men.style.com was one of the shittiest-looking websites ever.

joeclark
joeclark (#651)

Surely Tyler's true surname, before it was ellisislandized, was Þórsson (son of Þór). He could still pass for Icelandic.

fek
fek (#93)

I eagerly await the debut of Spencer Morgan's weekly Zoology column.

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