Tuesday, February 23rd, 2010

French Cigarettes Really Are Different Than American Brands

Quel surprise!The Times reports on a controversial anti-smoking ad in France aimed at young people.

The slogan is bland enough: "To smoke is to be a slave to tobacco." But it accompanies photos of an older man, his torso seen from the side, pushing down on the head of a teenaged girl with a cigarette in her mouth. Her eyes are at belt level, glancing upwards fearfully. The cigarette appears to emerge from the dress trousers of the adult.

There are two other ads showing young men in the same position, though in those cases the adult is wearing a suit jacket and a watch.

The paper notes that the campaign's critics contend that it "creates a false analogy between oral sex and smoking," which is absolutely right: You smoke the cigarette AFTER the blowjob. French people KNOW THIS. [Via]

26 Comments / Post A Comment

Moff (#28)

Oooh, what smoking needed was for someone to make it sexy!

riggssm (#760)

Don't the French have barbers or combs?

barnhouse (#1,326)

How can they say that the cigarette is emerging from the trousers? The filter is at the wrong end. It more makes me worried for the guy in the trousers!

Tyler Coates (#451)

I was a smoker before I was a gay, so this is fairly accurate.

I'm kind of disappointed. I always expected the Marlboro Man to be hung much better than that.

saythatscool (#101)

Just so long as they kept it classy.

Kevin (#2,559)

I don't recall ever signing a release.

brianvan (#149)

Their anti-drinking ads are a lot more fun. If you enjoy Bordeaux and anal separately, then you will REALLY enjoy them together!

Redacted (#2,882)

But will there be French butter?

ericspiegelman (#3,421)

Tame. A frock would be better than a suit.

johnpseudonym (#1,452)

Sometimes, a cigarette is just a cigarette.

flossy (#1,402)

Ooh la la. I'd frappe that. Especially you there on the right. Yes, come here and let me light you up.

Story of 'O' Ring.

Is there a bonus point for adding that in homage to the book, Lars von Trier made a short film entitled "Menthe- la bienheureuse"?

Liquid (#546)

Wait, didn't The Onion already do this? But in a hotter, less 'sexual abuse' kind of way?


KarenUhOh (#19)

She knew what would happen if she started smoking. Hell, he knew it, too.

We live in times when sexual discrimination has, more or less, disappeared from our society.

Pass the punch.

LolCait (#460)

Man, that never happens when I smoke a cigarette. Like, never. And I smoke a lot. Guess I'll just keep on tryin'!

Kakapo (#2,312)

Yes, this ad is unfortunately hot hot hot. Where are my smokes? My partner is too far away.

kneetoe (#1,881)

I don't think he's pushing her down so much as just holding her steady. Also, how do you KNOW it's an older man? Last, this ad makes no sense whatsoever.

barnhouse (#1,326)

Also: for the boys, jacket on; for the girls, jacket off! How come?

Fifi (#1,639)

Heh, jacket off.

Apparently, the same organization created a slightly different version of ad shown in the center above, which I found online here:


Strangely, the photo is slightly less suggestive, but the slogan is much more so:

"Pleasure the tobacco companies: Keep smoking"

lbf (#2,343)

I'm French and this is making want to start smoking a pack a day out of spite.

michaelduff (#1,930)

I just hope I live long enough to see a second item listed under that second tag.

zack petrick (#1,335)

The gays used a suit jacket and watch… we have class!

Yumiko Honjo (#4,424)

This ad campaign is definitely effective because after seeing it, I no longer want to smoke. I'd rather blow a Frenchman instead.

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