Has Knifecrime Island's trouble with drink reached epidemic proportions? New figures show that alcohol-related deaths in Britain have doubled since the 1990s. And everyone's getting in on the game: Almost 42,000 cases of hospitalization in three years for those under 18 (or "35 children every DAY," as the Mail has it) were related to alcohol, "middle-class professionals" drink 13.8 alcohol units a week (surpassing their proletarian countrymen, who average 10.6), and 20% of British women over 65 admit to drinking alone on the days they consume the most alcohol. It seems fairly shocking. In related news,
A pub chain is to promote large wine glasses, equivalent to a third of a bottle, in a bid to draw women aged 35 and over into its bars. The controversial decision by Greene King is part of a feminine revamp that will see some bars adorned with flowers, glossy magazines and complimentary toiletries....One of the key changes will be to promote 'much larger' wine glasses for these 35+ women who have been labelled SWAGs – Sassy, Wise and Grown Up.Well, at least that will get them out of the house.

We dumb Americans sit on our couches and watch 'Mad Men;' the smart Brits go out and live it.
Speak for yourself.
Just as long as they're not drinking shitty Australian beer.
No. Quality CAMRA stout only.
Cider.
I think you need a beard to drink that.
Hic!
How about 'sexy stubble'?
Boddingtons Pub Ale.
Strangeways brewery (of course).
Yes Boddingtons. So creamy.
Oh I would love to be called SWAG. If I got free shampoos!
Toiletries? Magazines and flowers? GIANT WINE? It's like the mothership is calling me home.
Rose and the Doctor go out for a pint.
If they'd only put their Genius Caps on, using the acronym SWIG would have been more apropos.
Single Women Imbibing Gratuitously?
The issue here is not whether we broke a few rules or took a few liberties with our female party guests. We did.
I've found the problem: "which is why the Government is taking action on all fronts including better information, banning irresponsible promotions (such as women drinking for free) and treatment, advice and support."
What was wrong with SLAGs?
http://en.wikipedia.org/wiki/The_Fat_Slags
Do THEY have bitters?