Tuesday, December 8th, 2009
27

One Bad Indicator For 2010

REALLY?Remember how 2009 sucked? Of course you do, as it is still sucking. Brace yourselves, because today comes uncertain-making news about 2010 and its various qualities. Yes, it's the color of the year. Turquoise, says Pantone, as they do each year now at this time. Because, they say: "Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing." Sure, those are my associations with turquoise-not that road trip through southwestern America's reservation system, where I was frequently chased by packs of wild dogs around smoldering mountains of grade-A American garbage. Notes one blogger: "Cause of death: Barfing." Also, questions. Questions such as: Pantone, a wholly-owned subsidiary of X-Rite, Inc., is still in business? Doing what-helping us pick bizarrely-copyrighted colors for all our many print publications?

27 Comments / Post A Comment

KarenUhOh (#19)

It'll be a big year for the jewelry dealers in Berkeley.

Flashman (#418)

That's just making me blue
(Pantone 292)

myfanwy (#1,124)

As someone gainfully employed at a print shop, and with three Pantone books on her desk, I take umbrage at your remarks.

"Nope, you picked 021 Orange, and you can't achieve that on a CMYK digital print, you fucker. Just like I showed you. No you can't have a different colour. It's what YOUR graphic designer picked when they did your logo. Jesus Christ you guys are morons."

myfanwy (#1,124)

But yeah, declaring the "colour of the year"? That's just smug and dickish.

HA!

But my problem always was that, after like 3 months, my Pantone books FADED. So the colors were always A LIE.

garge (#736)

This troubles me immensely; I genuinely believed this to be one of the few guarantees in life, and a timeless investment, like diamonds.

myfanwy (#1,124)

Oh yes, you're supposed to replace them every year, or three years at the minimum. You can keep them in a box or drawer; it extends the life a bit. My Color Bridge is already getting scuffed up; it's depressing.

One of the more satisfying afternoons I had at work was when a difficult customer came in, brandishing her dog-eared (and quite old) Pantone book. "THIS IS NOT THE COLOUR I ORDERED", she barked, thrusting the printed decals towards us and flipping to the appropriate swatch. My boss took pleasure in whipping out our (brand new) Pantone book that we used as a reference. Somewhat chastened, she left, and we haven't seen her since.

Related: apparently Pantone doesn't have a monopoly on smug and dickish.

I associate this with the soothing tropical waters of the Indian Ocean ca. 2004. But that's just me.

garge (#736)

I think selling kitsch cuff links at the MOMA store is really carrying them through the death of print …

I suppose owning the world's color space is still working out for them; it is still used as the color currency between designers and manufacturers of most goods. Related: if anyone draws my name in the secret santa exchange, the complete reference library is in my Amazon wish list.

Rod T (#33)

I can verify this. The company for which I work makes high-end custom furniture and upholstery. Our clients typically provide their own fabric or leather. Starting in May and continuing on, there was a huge uptick in receipts of teal and turquoise and others in the "aquatic blue-green" spectrum.

As a general rule, the color will have reached maximum saturation when the Kitchen-Aid stand mixer arrives in it.

Whoa, really? There IS a run on turquoise as a trend? That is BONKERS.

Bittersweet (#765)

I'm guessing everyone who redid that 60s blue bathroom in soothing neutrals is kicking themselves right about now.

Ooh! Ooh! (whisper) Is there a G and a S in the company's initials? Do Awl readers get wholesale? I will supply my own leather!

Oh, and get this idea I just had: Balk and Choire ciggy burned-leather. I think we can move this, Rod! SOME of us have taste!

garge (#736)

Does anyone remember color-aid paper? It was one of my greatest joys, as a child.

jetztinberlin (#392)

Remember how 2009 sucked? Of course you do, as it is still sucking.

This sums up my mood today nicely.

Mary HK Choi (#1,469)

Absurd. Especially when you think the Pantone color for 2009 was that batshit Mimosaâ€"the color of WARMTH AND CHEER.

#56 (#56)

Needs a touch more blue. I've been trail-blazing this color combo for years. Goes well with orange. . . If you add more blue. I'd link to photo, but i'm shy.

HiredGoons (#603)

I'm wearing a turquoise and orange shirt RIGHT NOW! GETOUTOFMYHEAD!!!

Go Dolphins!

And my mother is finally ready to change the cream, turquoise, and mauve living room that was done in the late 80's.

HiredGoons (#603)

I love turquoise jewelry, and it looks good on my mother so it's what I buy her every year for Hanukkah.

I may have to branch out now, thanks for the heads up.

SquarePeg (#1,098)

You buy your mother turquoise jewelry?

Are you gay?

You might consider branch coral as a replacement to turquoise.

HiredGoons (#603)

I am gay!

Coral is a brilliant suggestion!

lempha (#581)

I'm actually totally into this, turquoise.

Vulpes (#946)

YOU'RE DESTROYING THE REEFS!!!

Vulpes (#946)

Meant that in reply to SquarePeg and HiredGoods. Le sigh.

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