Each week, the ᴄᴏɴᴛᴇɴᴛ industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver's HBO show, Last Week Tonight. This video is made available by HBO shortly after the show airs—this week's, about the sugar industry, is timestamped October 26th.
That John Oliver's weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether. Each time around there are winners, losers, and mere participants. Here's what happened this week.
As you may have heard, sex doesn't burn nearly as many calories as you might have been led to believe. But this is far from the only finding in obesity research that wilts under intense scrutiny, as the rest of this paper in the New England Journal of Medicine revealed. Each piece of received wisdom about weight-loss and dieting the study took on (eat fruits and vegetables! eat breakfast! etc.)—was found wanting. Conclusions: "False and scientifically unsupported beliefs about obesity are pervasive in both scientific literature and the popular press." What we think of as hard science can, it turns out, be pretty soft.
One example as [...]
Last year, an anonymous writer took over the advice column Dear Sugar at The Rumpus. Soon, she'll go public with her identity. Like many others, I've become obsessed with her advice. Her column isn't about etiquette. Sugar writes about being jealous of other writers. She advises people to leave secure relationships because they just know they're not happy. She tells about how she made it through the "thicket of shit" in her twenties. She writes about the absolute horror of grief. And it's not about sex, either. Sugar is soooo over the idea that sex is the only way to connect emotionally or be [...]