Food marketing is psychotic. It creeps. Smithsonian magazine ran a cover story with the headline How the Chicken Conquered the World. "Let us now praise chicken in all its extra-crispy glory! Chicken, the mascot of globalization, the universal symbol of middlebrow culinary aspiration!" That was last year. "Nothing is more worthless than an individual chicken," Joy Williams once observed. Not for Smithsonian. Obviously there was some war going on and the chickens kicked our ass.
It’s not just the birds. For a character in Francesco Pacifico’s novel The Story of my Purity, the place of psychosis is apricot pastries: "Industrial apricots had become humanity’s enemy number one, [...]
"Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth."—Oscar Wilde, "The Critic as Artist"
An old friend once told me a story about her son Edison and this other kid he grew up with, Brendan. It seems that when they were really little, like six or so, the boys were on a soccer team, they were playing soccer and Edison fell and was hurt. And everybody clustered round and was all ooh, ahh, to make sure he was okay. Straightaway, Brendan totally faked an injury of his own, thumped to earth and started wailing, so that [...]
"The ads promote HobNob as just the right wine to go along with the busy, casual lives, filled with friends and entertainment, of the members of the generation known as millennials, Generation Y or echo boomers." —Enjoy your millennial wine.
We live in an amazing time for web advertising!
Previously: Ad Obliterates 'New Yorker' Website.