Last week, I sent a Chipotle survey to 100 people. 64 of them responded. This is what they shared.
How do you order your Chipotle?
81.3% of people don’t know ordering online is the way to go.
How long do you wait for your Chipotle?
People don’t like waiting more than 10 minutes for the perfect lunch.
What form does your Chipotle order take?
Until last week, I worked at a food truck downtown. We sold grilled cheese and milkshakes. One of the unusual things about this particular food service job was that the owner used customer comments and pictures on social media—especially Twitter and Instagram—to monitor his workers. Grilled cheese: gamified.
And it was explicitly framed as a game for workers. Members of whichever 'crew' got the most positive feedback on social media each month would win a $25 iTunes gift card.
But compliments are hard to track online. Even if a customer thinks she is paying a compliment online, she might not be. Like if you enjoyed your sandwich enough to [...]
How can Taco Bell's $2 meal deal, in which one can get a burrito or taco plus a soda and a bag of Doritos for the recession-friendly sum of two (or eight, if you have to pay with change) Washingtons, exist? "The 150 million bags of Doritos it expects to sell this year will come from former parent and current supplier PepsiCo. Beverages typically cost chains pennies on the retail dollar." And then there is the delicate matter of the stuffings that fill said cheapo gorditas and cut-rate tacos, which are low-cost (and low-other things!) enough to keep other items on the menu at sub-dollar price points.