"Horse Lives in House Like a Normal Person," reads a Huffington Post headline. This headline is followed by several pictures of a horse in a house. The story is not bylined, somehow, but I would like whichever intern or spambot or dog owned by Arianna Huffington who wrote it to know: this is a perfect headline for a perfect story. A+++++ would read again.
"The headline is finding relevance far beyond news media as it becomes a key weapon in fields like politics and business. No longer the exclusive province of copy editors, it is now the cornerstone of emailed political appeals, the fulcrum of crowdsourcing capital on Kickstarter, and arguably the basis of an entire communications medium, the all-headlines microblogging system Twitter…. New York-based Upworthy is part of a gamble by founders from Facebook, Reddit, and BuzzFeed that headlines can advance political change and profits at the same time. The aggregator, whose seed round closed this past October, makes editors write at least 25 different headlines for each post, then plugs top [...]
The National Conference of the American Copy Editors Society has announced its headline contest winners and it is now clear who is destroying the media. Among the many talented, hard-working winners—and you know we love our copy editors!—we find a batch of puns so foul, so egregious, that it's difficult to not feel pranked.
First place for individuals at newspapers with circulation under 80,001 goes to a staffer at the Wichita Eagle, whose winning entries include this… one.
Tom Cruise perfected the practice back in 2006 when he suddenly fell in love and got married just as his film, Mission Impossible 3, about a spy who falls in love and gets married, hit screens. Now, Russian spies are captured and deported just weeks before the release of Aneglina Jolie's film Salt, about a Russian spy. Meanwhile, Mel Gibson goes off the rails just a month or so before the release of his film, The Beaver, about a guy going off the rails.
It's the new movie promotion paradigm, viral marketing by way of connecting a film's plot with out of the blue, completely unexpected real-world events. So [...]
Tom Scocca: Here is a headline from Sunday's Washington Post: Tom Scocca: In art we lust Tom Scocca: "At second blush, classic works are allowed to rise to their full erotic potential." Tom Scocca: The Post is plagued by bad, amateurish, would-be-snappy headlines these days, and this one epitomizes the problem. Tom Scocca: If you have to change two parts of a stock phrase to make your headline, you are making a dumb and clunky headline. Tom Scocca: "In God We Trust" has nothing to do with the permeability of the barrier between "nude" and "naked" (aka "art" and "pornography"). Tom Scocca: So it's "In [WHOLLY UNRELATED WORD] we [...]