"The information economy that we are currently building doesn't really embrace capitalism, but rather a new form of feudalism," writes Jaron Lanier, in Who Owns the Future? That book is published today, and you can order it from all the usual places. (Indiebound; Amazon; McNally Jackson; Barnes & Noble; Powell's. See what I did there?)
Jaron Lanier is the author of You Are Not a Gadget, and is a "scholar-at-large" at Microsoft Research. LOL he's also working on an alternative to the space elevator.
But right now, he's looking at how things have come to work on the web. "The primary business of [...]
"This is the easiest of connections; I don’t even have my thinking cap on. Apple is the most valuable technology brand in the world. Their products are sold to People Of Wal-Mart but the aesthetic still shimmers diamond-hard, like faith beyond reason. When the first iPhone came out the cast of the Apple store applauded every buyer.
Radiohead is the most valuable band in the world. Their music references the phone book but sounds like nobody else. They’ve turned hard sell/soft sell into their own loud-quiet-loud solution. Their intelligence burns even at street level; the more they refuse to dumb it down the less they alienate even dumb people." [...]
Tumblr's business model revealed to be "good feelings." Sounds like someone's been reading Lovemarks. (You remember: "Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.")
Last week, I looked at the grotesque dominance of Apple product placement in TV and film. Now let's take a look at the most noteworthy Apple product placements of all time.