Posts tagged as Brands
Radiohead Is Apple Is Radiohead
"This is the easiest of connections; I don’t even have my thinking cap on. Apple is the most valuable technology brand in the world. Their products are sold to People Of Wal-Mart but the aesthetic still shimmers diamond-hard, like faith beyond reason. When the first iPhone came out the cast of the Apple store applauded every buyer. READ MORE
Germans Are Making Brand-Slaves of Your Children
It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.) READ MORE
Dreamworks Done Pimping Brands to Kids
I had not noticed that Dreamworks has been renouncing product placement in movies for young people! This is heartening. What's more? "Megamind also has no product placement 'jokes,' the likes of which were so prevalent in the Shrek series—that is, until the most recent Shrek film, another brand-less children's film that signaled the trend that Megamind now confirms. Product placement in animated children's films might be dead."
The New Digital Currency: Tumblr Gives Good Brand Feelings
Tumblr's business model revealed to be "good feelings." Sounds like someone's been reading Lovemarks. (You remember: "Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.")
The Expert Speaks: Pick Your Brand Niche, Then Become a Creative Power!
"Whereas once comedians could be easily placed into three very broad categories – 'Men,' 'Women,' or 'Black People' – and marketed accordingly, now there are a seemingly infinite number of niche subcultures within the comedy community, each with its own unique demographics and strat. Before you worry about writing down a single joke or trying to have an original thought, it is crucial for you to first decide on a unique comedy 'brand' so you can easily market/promote yourself."
6.5 Things to Know About Goldman Sachs, the SEC and Brand Management
1. This morning, Goldman Sachs held its quarterly earnings call and all the questions were about the SEC investigation. "You go to trial — which is what we're doing — but you always have the option of settling," is what Goldman said. In fact, they brought up settling so frequently that everyone's pretty sure they'll settle up and this'll go away. And they'll be using a lawyer with a great brand. READ MORE
The 14 Most Remarkable Apple Product Placements
Last week, I looked at the grotesque dominance of Apple product placement in TV and film. Now let's take a look at the most noteworthy Apple product placements of all time. READ MORE
Why Apple Deserves an Oscar Too
Avatar is in contention for an Oscar because it dominated its field, both technologically and financially. But another cinematic player was even more dominant last year: Apple. In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That's almost 41%.) In some, Apple products even eclipsed their human scene partners. This high appearance rate does not include the heap of mass-market films from 2009 that did not own a weekend but also featured Apple product placement. READ MORE
Today In Web Traffic: Ana Marie Cox v. Jet Blue
Ana Marie Cox, Washington correspondent: 823,643 Twitter followers. Jet Blue, bargain airline: 873,897 Twitter followers. READ MORE
