Posts Tagged: Brands

Brink Year

Which cascading threat are you afraid of, personally, as the end of the year crests the horizon? Cascading disease? In a worst-case hypothetical scenario, should the outbreak continue with recent trends, the case burden could gain an additional 77,181 to 277,124 cases by the end of 2014.

Cascading militancy? Turkey’s failure thus far to help choke off the oil trade symbolizes the magnitude of the challenges facing the administration both in assembling a coalition to counter the Sunni militant group and in starving its lifeblood. ISIS’ access to cash is critical to its ability to recruit members, meet its growing payroll of fighters, expand its reach and operate [...]


Teaching To The Brand

"Brands are part of our lives. To say they don't belong in academia is unrealistic." —Brand names belong in standardized tests "because they are part of the world students inhabit."


Brands, Hurry Up And Take Advantage Of "Flappy Bird" Mania Before The Next Thing Comes Along!

How about:

• Flappy Board starring Shaun White Sage Kotsenburg, sponsored by Mountain Dew

• Floppy Birdeos (don't let the flying Oreos dunk too long in the milk!)

• Flap Aboard U.S. Airways (the bird would be a plane here)

• Flappy Curd, brought to you by the Wisconsin Milk Marketing Board

• Flappy Goatherd, brought to you by the American Dairy Goat Association

• Nappie Bird, great one for Pampers or other diaper manufacturing concerns

• Chappy Bird, navigate a flying tube of chapstick through damaging cold dry air to get to the lips

• Crappy Turd, excellent for a satire site like The Daily Currant to promote their [...]


Advertising and The Future of the Less-Evil Internet

"The information economy that we are currently building doesn't really embrace capitalism, but rather a new form of feudalism," writes Jaron Lanier, in Who Owns the Future? That book is published today, and you can order it from all the usual places. (Indiebound; Amazon; McNally Jackson; Barnes & Noble; Powell's. See what I did there?)

Jaron Lanier is the author of You Are Not a Gadget, and is a "scholar-at-large" at Microsoft Research. LOL he's also working on an alternative to the space elevator.

But right now, he's looking at how things have come to work on the web. "The primary business of [...]


Radiohead Is Apple Is Radiohead

"This is the easiest of connections; I don’t even have my thinking cap on. Apple is the most valuable technology brand in the world. Their products are sold to People Of Wal-Mart but the aesthetic still shimmers diamond-hard, like faith beyond reason. When the first iPhone came out the cast of the Apple store applauded every buyer.

Radiohead is the most valuable band in the world. Their music references the phone book but sounds like nobody else. They’ve turned hard sell/soft sell into their own loud-quiet-loud solution. Their intelligence burns even at street level; the more they refuse to dumb it down the less they alienate even dumb people." [...]


The New Digital Currency: Tumblr Gives Good Brand Feelings

Tumblr's business model revealed to be "good feelings." Sounds like someone's been reading Lovemarks. (You remember: "Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.")


The 14 Most Remarkable Apple Product Placements

Last week, I looked at the grotesque dominance of Apple product placement in TV and film. Now let's take a look at the most noteworthy Apple product placements of all time.


Nation Loses Game By Default

Game on! #BELvsUSA

— Cinnabon (@Cinnabon) July 1, 2014

Let’s win this one @USsoccer – and then celebrate with a snack. #tothevictorgotheOreos #USAvsBEL

— Oreo Cookie (@Oreo) July 1, 2014

We believe in Better pizza, and #USA! Do you? #BetterIngredients #BetterFutbol

— Papa John's Pizza (@PapaJohns) July 1, 2014

Want a #soccer player on the Wheaties box? You can make it happen!

— General Mills (@GeneralMills) July 1, 2014

When we stand together as a nation, it's easier to find the strength to #powerthrough. #USA [...]


The Taco Bell Breakfast Is American Freedom And Pride In Its Best And Most Primal Expression

Were we once a nation of tinkerers that split the atom, created the phonograph, and gave Kevin Costner’s career three distinctly different eras? We were.

And yet, despite all the transistors, pneumatic tires, Roombas, and swivel chairs, the elites apparently have no room in their heart for the Waffle Taco, the most obvious object of derision in Taco Bell’s newly announced breakfast line-up.

“Gross,” they cried, in their truncated communiques. Breakfast, they libeled, would now be served by “a fast food chain heretofore known primarily for serving shredded cheese, refried beans, wilted lettuce, and horse meat in various combinations of tortilla containers.” Taco Bell breakfast “could conceivably [...]


Lone Man Beats Brands At Grammys Twitter

The race was on for viral heat during the Grammys last night. The viral marketers were very, very busy! And yet one man, with fewer than a thousand followers of his own, outdid them all. Perhaps there is some hope for America and/or the Internet.

.@pharrellhat how embarrasing we're wearing the same thing. #twinsies #mountie #MusicToYourNose

— Gain Laundry (@Gain) January 27, 2014

Be gone satan

— MALEEZUS (@_Shikor_) January 27, 2014

No we don't know who the 8000+ people who'd retweet a LAUNDRY DETERGENT are either, but bless this Maleezus fellow anyway.


Mercedes Appeared in 30% of Top 2012 Movies

That is a pretty remarkable thing: From propaganda vehicle Act of Valor to propaganda vehicle Argo, Mercedes product placement dominated the 34 number-one box office flicks of last year, appearing in ten of them. (The big winner last year was Apple, with appearances in 42% of #1 films.) Don't you want to drive a Mercedes now. And drink human blood. What will become of our children. When we are all pressed into service of the brands and industrial entertainment war complex. They will fight each other in the streets and then get into their Mercedes car-robots and zoom away to their abandoned buildings. So sad.


Germans Are Making Brand-Slaves of Your Children

It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.)

But the romance of the brand is a notoriously ephemeral thing, as any casual survey of thrift-store Tickle-Me Elmo and Tamagotchi displays will promptly demonstrate. To do the job right, in this as in so many other realms, we would do well to heed the example of the Germans. As Bloomberg’s Chris Reiter reports, Deutschland’s [...]


The Expert Speaks: Pick Your Brand Niche, Then Become a Creative Power!

"Whereas once comedians could be easily placed into three very broad categories – 'Men,' 'Women,' or 'Black People' – and marketed accordingly, now there are a seemingly infinite number of niche subcultures within the comedy community, each with its own unique demographics and strat. Before you worry about writing down a single joke or trying to have an original thought, it is crucial for you to first decide on a unique comedy 'brand' so you can easily market/promote yourself."


Why Apple Deserves an Oscar Too

Avatar is in contention for an Oscar because it dominated its field, both technologically and financially. But another cinematic player was even more dominant last year: Apple. In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That's almost 41%.) In some, Apple products even eclipsed their human scene partners. This high appearance rate does not include the heap of mass-market films from 2009 that did not own a weekend but also featured Apple product placement.


Mangled Clown Corpse Tweets

"'Selfies…here I come!' the company quoted Ronald McDonald as saying in its announcement on Wednesday. Mr. McDonald won’t get his own Twitter handle, but the company will post comments attributed to him using the hashtag #RonaldMcDonald." — The fresh visage of Ronald McDonald, all but buried in recent years as McDonald's seemingly realized that modern children cannot be reliably plied into gorging themselves on fried slivers of potatoes and industrial-grade beef patties assembled by workers so underpaid that the company itself has suggested that they get a second job by a weird, creepy clown, proves that no #brand can resist the lure of Twitter, even dead ones.


How Far Beretta Will Go To Make You Love Guns

"We checked all the Hollywood crap at the door." —Mark Wahlberg, speaking about the making of Lone Survivor, in USA Today, December 22, 2013.

Even though it just opened on Christmas, Lone Survivor has made more money in the U.S. than Oscar-nominated thriller Captain Phillips, which opened back in October—and also stars Navy SEALs. Lone Survivor also beat big 2013 movies like The Hangover 3, Pacific Rim, Oblivion, and Elysium.

Lone Survivor has already made half as much in the U.S. as 1998's Saving Private Ryan, the epic war film to which critics—and its marketing material—favorably compare it. It's already beaten the war film it [...]


Woman Assesses Her Brand

"I call my brand 'funcomfortable.'" says an actual woman with actual achievements, about herself and her work.


"How Much for the Little Girl?" A Terrifying Human Reputation Market Looms

Here's some horsemen of the apocalypse of the coming Reputation Market, in which all humans will be searchable, sortable and assigned a value by a judge, jury and executioner of their peers across the Internet. For the delectation of their favorite brands and/or employers!

• "Enliken’s users voluntarily download software that tracks their online activity. A personal dashboard lets them limit what gets captured and sold to advertisers. Users pick one of several independent charities to receive the proceeds."

• Startup founder Chris Carella has mickey-moused something together that's a little janky but genius: his personal website draws together various outputs under the categories of his last [...]


Dreamworks Done Pimping Brands to Kids

I had not noticed that Dreamworks has been renouncing product placement in movies for young people! This is heartening. What's more? "Megamind also has no product placement 'jokes,' the likes of which were so prevalent in the Shrek series—that is, until the most recent Shrek film, another brand-less children's film that signaled the trend that Megamind now confirms. Product placement in animated children's films might be dead."


6.5 Things to Know About Goldman Sachs, the SEC and Brand Management

1. This morning, Goldman Sachs held its quarterly earnings call and all the questions were about the SEC investigation. "You go to trial — which is what we're doing — but you always have the option of settling," is what Goldman said. In fact, they brought up settling so frequently that everyone's pretty sure they'll settle up and this'll go away. And they'll be using a lawyer with a great brand.