Here is an analysis of how the Daily Mail solves the problem of “how to optimise for the high-volume search term ‘Pippa Middleton’s arse’.” And here you will find an argument that newspapers write about Pippa Middleton’s arse (or, as we have it here, “Pippa Middleton’s ass” or “Pippa Middleton’s rear end” or “Pippa Middleton amazing ass” or “great ass Pippa Middleton” or “Pippa Middleton rump ass bottom backside” or “woman from Royal Wedding ass” — Enough already, we get the joke. — Ed.) because that’s what people want to read about: They want to read about Pippa Middleton’s fantastic ass. Also they want to see pictures or photos. As well they should!