It’s 4 p.m. on a long Monday. Of course you could get some work done, but your boss is elsewhere, you’ve got a headache from trying to cut back on caffeine, and it’s drizzly outside. Plus they stole an hour of sleep from you over the weekend! Meaning: you’d rather just cruise the net, floating on a raft of hyperlinkage toward that horizon of informational numbness. But before you can say “choking on the pen cap you were absently chewing,” a perfectly outrageous blog post title loads in your browser, begging for-or perhaps openly provoking-your attention.
Or immediately register your disgust in the comments section?