Last week, McSweeney's published their gorgeous, 320-page, one-shot newspaper, the San Francisco Panorama. We have not yet gotten our hands on one, here on the other coast, but the reports were all glowing, from the feature in the LA Times to the New York Times live-blogging its distribution. "The Panorama," McSweeney's honcho Dave Eggers emailed the Times, "is just a reminder that readers will be more likely to pay for the physical paper if they're given something very different than what we get on the Internet." The Panorama said its total editorial costs were $80,000, which is almost exactly one-third of the total production costs. It cost $111,000 just to print 23,000 issues; the total cost, of each issue, including editorial, was $7.98. The production time was about nine months. There were seven full-time staff members, and it was published by Oscar Villalon, the former editor of the San Francisco Chronicle's book section, who took that newspaper's buyout last fall. READ MORE