Actually, Farhad Manjoo makes a few good points in his Slate screed against the overuse of "trolling." Because, yes: some people who look like trolls are just trawling, for pageviews (or book deals, or maybe sex, who knows what dark things people want). Like for instance, if you have to say "Sure, my piece and its headline were hyperbolic," then you are probably just trawling the Internet with a big, loud net, but you are not actually trolling, because you do believe what you are saying. Despite being hyperbolic. Which, understandably, gives readers confusion.
And then probably some famous trolls aren't actually trolls! It sometimes happens that people [...]