This is a very interesting piece on how the New Yorker is thinking about digital and the future. Here is what seems to me like a very true thing: "Readers are more likely to read and finish long stories on their phones than on their computers."
But then also I did a search on this article's page for "Borowitz" and didn't find anything?
We have such terrible metrics for judging websites! There's income, and there's traffic, and that's about it. But neither of those take into account burn rate, overall expenditure or organization size, just for starters. One way to look at things might be: unique visitors per month, divided by employees. Size of staff is something of a predictor of size of traffic, it turns out! If you have no staff, you cannot make the traffic, for one thing. Obviously there's a slight variable in this metric—which has to do with number of part-time contributors, freelance and marketing budgets and, of course, certainly at the big behemoth, unpaid contributors. Speaking of, [...]
This screen, mounted above the reception desk at Gawker Media's headquarters, currently displays blog posts from across the network with the most unique visitors over the course of the last hour. The names of the posts' authors are included. Earlier this week, we discussed the TV-watching cows of Russia, and suggested that, instead of pretty scenery, the cows be shown pictures of the best, most productive cows. After all, every animal likes the bellyfeel of gazing at a more successful animal. Plus, there's also a nice chilling effect! As we wrote the other day, "there's nothing more motivating than the fear that if you don't churn out [...]