Posts Tagged: The Attention Economy

Who Wants To Be Luke Skywalker?

In the few weeks before the auditions there was a bubbling sense of excitement which reminded me of the beginning of Charlie and The Chocolate Factory. A huge film enterprise, thus far closed to mere mortals, was to let two chosen people not only appear in the film but also perhaps take on lead roles.

I was working at my receptionist job at a local community center in Edinburgh the morning it was announced that Disney and Lucasfilm were holding open auditions for a ‘Major Hollywood Movie.’

"I’m too old, dammit," said Victoria, of the cafe volunteers, "and also they want beautiful, so that [...]


"Syndication" and the Shoddy Currency of Linkage

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My article about Business Insider has already had more than 3 times as many pageviews as Business Insider sent me since 2009.Fri Sep 23 16:09:36 via Twitter for MacMarco Armentmarcoarment

We wrote here a year-and-a-half ago about the new use of the term "syndication." While that used to mean "getting paid by publications to reprint writing," it has now come to mean "not getting paid by publications to reprint writing." We wrote that some "sites, which make a good deal of money, now are trying to have two [...]


When Science Stories Go Crazy: "Desperate Addicts Inject Others’ Blood"!

It is very easy to write a bad science story. It is tantalizingly easy.¹ Often that is because writing a nuanced story requires a level of scientific explanation that will far exceed a reader's patience and a newspaper's wordcount. It's also easy because reporters let those folks who are stuck churning out releases for journals and universities do the hard work. There are whole sites devoted to these releases and they are superb. There are unintentionally hilarious headlines ("Double-teaming a whole-genome hunt") and more quantum-physics-related superlatives than you can shake a stick at. They are also full of puns ("Engineering could give reconstructive surgery a facelift"), so there's that [...]