Posts Tagged: Strategies

The Trials of 'Entertainment Weekly': One Magazine's 24 Years of Corporate Torture

Jessica Alba on the cover of Entertainment Weekly in March of 2001, summer of 2006, and again this month.

When I was a young and odd child, one of the oddest things I did was collect Entertainment Weekly. Our family, like so many middle class families, had always had a subscription to Time, and one day Entertainment Weekly began arriving with it. In those early days, it was called entertainment weekly, and in many ways, it resembled many of the entertainment websites (The A.V. Club, Grantland, Vulture) that dominate the field today. There were long, industry-oriented cover stories, buttressed by surprisingly non-banal interviews with stars, producers, directors, [...]


Pretty Actress Performs Black Ops Tabloid PR for TV Show's Return

Last night, attractive 32-year-old TV starlet ____ ____ allegedly ran her Range Rover into three parked cars and fled the scene on foot, only to soon return, while police were investigating. The event occurred in the city of Los ____. The starlet, who never has celebrity gossip tabloid run-ins, and who was said to be (oddly) not intoxicated at the time of the "event," is performing the first wave of advance press for season four of her television show, ____ ____, which returns July 25.


It's Time for Michelle Obama to Get Pregnant

Worried about Barack Obama's reelection chances in the face of flagging support from his base, experienced Democratic political strategists, former White House administration officials and professional political pundits have called for the president to "go bold." Last week, former Clinton labor secretary Robert Reich even predicted that Obama dump Biden in 2012 and make Hillary Clinton his new vice president: "Because Obama needs to stir the passions and enthusiasms of a Democratic base."

Only a Yale-educated statusquocrat's idea of "bold" would be to add another Clinton. I have a far more truly bold political strategy for 2012 (one based on absolutely no inside information): Get Michelle Obama [...]


Just How Fashionably Detached Do You Need To Be?

This has happened too many times: you pretend not to know anything about some item of zeitgeisty detritus that you, in fact, know plenty about. Whatever subject your friends or coworkers are discussing-Ke$ha, Shia, Padma-it's just too pedestrian, too downmarket, too… well, it's actually not you! So, even though you've somehow managed to absorb numerous nuggets of information about whatever the silly pop thing is, you feign ignorance. Unfortunately, a true lack of awareness is difficult to fake, and everyone probably guessed you were bluffing anyway.


'Vanity Fair' Really Is Made of One-Third Kennedys-Related Content

Exactly how intense is Vanity Fair's love affair with the Kennedys? The math may or may not shock you: "Roughly one-third of the issues of Vanity Fair since 2003 have contained at least one article about a Kennedy, written by a Kennedy, or mentioning a Kennedy at least seven times…. The October 2009 Jackie cover sold 437,000 issues, beating out both Gisele (281,000) and President Obama (370,000) in 2010. Angelina Jolie seems to be the only star with enough power to consistently outsell the family—her most recent cover sold 512,507."