"While it’s true that a Stephen King book can make hearts race, churning through The Shining generally doesn’t qualify as a cardiovascular workout. Not in print, anyway. So what about listening to an audiobook version of the horror classic during a run?"

“Critics are men who watch a battle from a high place then come down and shoot the survivors,” Ernest Hemingway once wrote, with typical pugnacity. But are the critics sometimes right? In this occasional series we'll examine the early careers of now-beloved authors to see what the critics first made of them.
Carrie, the high-school revenge fantasy that launched a thousand tampons, started out in Stephen King’s mind as a short story. He intended to place it, according to his memoir On Writing, with the magazine Cavalier. (Cavalier was a Playboy/GQ precursor that is still published today in a slightly less exalted form.) He’d been writing a lot [...]

A recent New York Times Book Review essay on author brand-building cited Ernest Hemingway's and John Steinbeck's stints as a spokespersons for Ballantine Ale. (Not mentioned was The Poseidon Adventure author Paul Gallico, who appeared in the same series of print ads for the beer.) Of course, they weren’t the first or last authors to shill. Mark Twain’s name and likeness were used (not always with his permission) to sell everything from shirt collars to passenger trains. Émile Zola, H.G. Wells, Alexandre Dumas, Henrik Ibsen and Jules Verne all provided testimonials for the cocaine-infused French elixir Vin Mariani. More than a century later, Allen Ginsberg and [...]