"But when Starbucks uses Square’s full GPS technology, the customer’s phone will automatically notify the store that the customer has entered, and the customer’s name and photo will pop up on the cashier’s screen. The customer will give the merchant his or her name, Starbucks will match the photo and the payment will be complete." —Oh really? That's bound to go well.
Did you hear? Starbucks is changing their logo! Awl pal Bex Schwartz takes a look at the brand's evolution.
In hopes of recapturing the "bigger is always better" spirit of the previous decade, Starbucks has reportedly been test-marketing a new cup size that allows customers to guzzle 32 ounces of its iced beverages in one fell swoop. Called the "Trenta," it could provide the caffeine-needy with more than enough caffeine to power through their increasingly stressful days, or at least an hour or two of them.
I had some work to do this morning that was not going to get done if I sat at home, what with the many potential distractions of television, Nintendo DS, staring out the window, grouting the bathroom tile, etc., so I forced myself out of the apartment and stepped into a Starbucks, where I got myself situated in a corner with a couple of ice coffees and plugged in my battery. I had been so consumed by my own concerns over doing what I needed to do that I didn't notice there was something unusual happening until I saw another adapter plugged into the outlet next to mine. It was [...]