"I hold my BlackBerry primed and ready, and as soon as I see something, I start typing." —Deaf German Twitter user Julia Probst explains the process by which she "reads the lips of both players and coaches" during soccer matches "and passes along their wisdom to her growing legion of followers."
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Let's all take a moment to enjoy the majesty of Evo Morales, the president of Bolivia, kneeing an opponent in the 'nads during a friendly soccer game. Life is certainly full of delightful surprises sometimes, isn't it! Okay, back to work.

It's not, generally speaking, a good idea to read too much into a Nike commercial. Maybe if you're Naomi Klein, seeking a way in to an examination of the dozens of interlocking injustices behind the brand's bleakly glib brand of vicious uplift, but almost definitely not if you're a sportswriter type trying to pin down why you feel weird on the first day of the largest sports event in the world. This isn't to say that Nike commercials don't have something (gross and weird) to say about sports on occasion, but relying on Nike's reliably grandiose advertisements for anything other than a reflection of what makes Nike so squeamy [...]
Here is a slice of a dispatch from today's ESPN presentation in New York City that confused me: "Coca-Cola is looking at aiming its World Cup advertising not only at Hispanic consumers, Mr. Tripodi said, who traditionally follow the World Cup closely, but also African-Americans and the general market, particularly 'soccer moms.'" Hold up — I understand the desire to expand marketing efforts, but I thought soccer moms were dubbed such because they spent a fair amount of time ferrying their children to activities like soccer, and not because they had a passion for the game? If the latter were true, certainly attendance at Major League Soccer events [...]

On my way to Saturday's Red Bulls soccer match at Giants Stadium (none of that was a typo), I was in line at Krispy Kreme for a little saturated fat. A bellowing ruckus erupted from whatever Paddy O'Hellhole McPub was there in the station. I, the dumb sports guy, had forgotten about the Preakness.