I used to work at American Apparel, the one in Williamsburg. Internally, it’s called NY5. Every so often a mid-morning, brunch-faring couple would ask how business was going.
Business was bad. So bad that I’m almost wondering why American Apparel continues to exist. According to the Los Angeles Times, it’s lost nearly $270 million over the last four years; in the process, it’s accumulated more than $200 million in debt.
But I’d shrug, and mention one of our two-for-one sales. We always had two-for-one sales. Eventually they became three-for-two sales, but it’s less sing-songy; as you can imagine, it didn’t catch on.
When I started [...]
When I was younger, Long Island seemed oddly resistant to chain stores, or at least the standalone types that couldn't be contained by a shopping mall. It was a big deal when, during my high-school years, the Island got its first K-Mart. Wal Mart didn't arrive in the 516 until 1995. After that, a series of big-box complexes rushed in, as did new streets to lead people inside their hulking parking structures. (I still have to swallow hard before I can give people directions that incorporate "Corporate Drive.")
It might be this weird arrested development that makes me a bit romantic over the suburban chain store.
Oh, look, AN OUTLIER. Call Malcolm Gladwell or whoever wrote that book that is about outliers! Hermes revenue is up 12% overall in the second quarter of the year. Things were bananas in Asia, but even in the Americas? Sales were up 14%. We are thinking a lot of that up-tick is in the America called South-but still, the New York store is constantly swamped! Well, the real one. That Wall Street one is a little quiet and lonely.