The Tumblr of Newsweek, which still exists, unlike Newsweek, and which is run by the DailyBeast "senior editor for social media," announced a new policy yesterday. "You pin, we unfollow" was the communiqué—by "pinning" they mean the Tumblr commerce initiative wherein, for a small fee, one can make a Tumblr post "adhere" to the top of each follower's dashboard until each follower "clicks" upon the post to make it disappear. (By "unfollow," they meant that they would no longer choose to receive said pinners' posts in their dashboard.) "The pins are like dashboard cockroaches. Turn on the lights every morning and unpin, unpin, unpin, unpin, unpin, unpin, unpin," the [...]

With only 10 issues remaining, the print edition of Newsweek will now serve as Tina Brown's updated résumé. What will she do with these final covers, now that "everyone" (in New York media circles) is watching again?

You can help Tina decide how to make these last issues really shine! We've got the editorial calendar through the final issue, December 31, and can already see some interesting cover possibilities. "Smartest Families: How to Raise a Brilliant Child," holds promise, maybe with Einstein's head on a "regular baby" in a BOB double stroller in Prospect Park, with maybe Steve Jobs' head on the other baby? And "The Hero [...]

Where do you go if you want the traffics and the attention? Straight into the bosom of Jesus! The New Yorker today publishes (subscription-only!) a profile of Lynn Vincent, the best-selling bookwriter that you don't know. She wrote Heaven is Real (oh actually called HEAVEN IS FOR REAL), which has sold more than seven million copies. (And also Sarah Palin's book!) That is eerie, because the cover of Newsweek this week is also headlined "Heaven Is Real." That is some world-class SEO trolling, Tina Brown's Newsweek. But the problem is, the story told in Newsweek by a doctor about going to heaven and coming back does not match up [...]

Once upon a time there was a princess who lived in a castle before she ran away and married an ogre. Together they spawned Talk, a magazine sprinkled with synergy dust and celebrated across the land. It was so wonderful, it only lasted two years….

Here are some of the things you'd learn reading the June/July 2000 issue of current Newsweek/Daily Beast honcho Tina Brown's Talk: Now that he's 18, Prince William ("'Wills,' his mother called him") "needs a bride"; Erica Jong burned her prenup with husband, Ken Burrows; Gigi Levangie Grazer "lives in Pacific Palisades with her second husband, superproducer Brian Grazer"; "Amy Smart has played it like her [...]

Not just two white men are without jobs, though they're the nice anecdotal evidence for the cover of Newsweek, which announced "The Beached White Male." Oh, you do not say: "Through the first quarter of 2011, nearly 600,000 college-educated white men ages 35 to 64 were unemployed." Oh but wait, do not make fun: "It might be tempting to snark at these former fat cats suffering lean times. But when Beached White Males suffer, so do their wives and children." (There are about 52 million married white men in the U.S., by the way.) But it's still safe to say this thesis doesn't have anything to do with [...]

David Cho: I love it when Tina Brown takes a metaphor too far. Choire Sicha: SO GOOD. David Cho: We should buy a magazine. Which ones are available? Choire Sicha: Alex and I have a short list. David Cho: A VERY SHORT LIST? Choire Sicha: Oh heh. Well, we were thinking… Barely Legawl? Choire Sicha: Or what about Detawls? David Cho: Hmm. Choire Sicha: Wawlpaper??? David Cho: I guess that would be appropriate. Cookieawl. Am I doing this right??? Choire Sicha: …. Choire Sicha: Well, I also really want Monocawl. David Cho: Tawlk. There's one for you. Choire Sicha: Ouch.

The fight between the Newsweek Tumblr and CNN/Washington Post octopus Howard Kurtz is my favorite thing ever. Kurtz wrote a really iffy piece that rests, ultimately, on What It Means That Newsweek Is Keeping Secret About Its Potential Bidders, which… unlike every other sale process in history, which is oh-so transparent? Now he calls Newsweek "thin-skinned and defensive" for ripping on his piece. More fun please!

Some drunk Irishman once said "There are no second acts in American lives," which is true, but not if you're English. Then you get more acts than the last Lord of the Rings movie. Tina Brown edited Tatler, then Vanity Fair, then The New Yorker, then Talk, then something called Newsweek.

Here are some of the things you'd learn reading the October 24, 2011 issue of Newsweek: Paul McCartney, 69, is "a famous British hunk" and newly married to Nancy Shevell; Occupy Wall Street, a movement led by "the young and angry," is "not exactly the Arab Spring"; Madeleine Albright "like[s] to knit"; Robert Bork thinks Joe Biden isn't [...]

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Once upon a time there was a magazine. It was called Talk, and Tina Brown made it with her friend Harvey Weinstein. Now Tina Brown has a magazine called Newsweek and she makes it with her friend Barry Diller. Let's look back, and also look forward.

Tina's Philosophy

"A year ago I introduced the magazine by saying that I wanted to bring intimacy to the American conversation, to marry emotion to ideas. In a deeply political season, I'm happy to reiterate that desire." —Tina Brown's Notebook, September, 2000.

Actual things people said in the September, 2000, issue of Talk

"He's really cute and normal. He's really nice and [...]

You won't want to miss this thorough WWD report on life inside Newsweek. It's mostly what you'd expect from Tina Brown: the magazine is constantly torn up, resulting in exhaustion and money burn, and, while some enjoy the thrill—being around a Tina turnaround joint is a great kind of rollercoaster!—the anonymous employee quotes are brutal. (Sample: "You’re exposed relentlessly to the truth that we’re not putting out a good magazine.")

In the long term, who knows what'll happen? For one thing, we know that Tina Brown will spend huge amounts of money until the checkbook stops delivering it. The figure always bandied about is that now NewsBeast loses [...]

The Daily Beast loses something like $200,000 a week. Newsweek loses around $500,000 a week. (Actually more like $538,000—that's $28 million a year.) Put the two entities together and you're losing a million dollars every ten days or so. Sure, there's some cash incoming—Newsweek has $165 million in annual revenue! Which is a ton of money… almost none of which comes from Newsweek.com. Making sense of the properties online is the most confusing order of the merger. (What will be done to the print product seems pretty obvious to most.) Particularly given that Newsweek.com has two to three times the traffic of the Beast. Here's [...]

The video explains all. Apply within: nwktumblr@gmail.com. Or just mail it to 395 Hudson Street, NY NY 10014, ATTN: I WILL EDIT YOUR MAGAZINE THE BEST I PROMISE.

Last night TV person Jon Stewart asked Newsweek editor John Meacham, "Who is making money in the magazine business who does what you do? Who is a successful model?" And you can guess what Meacham said: "The Economist." Okay so, this is something we have heard for years now, from everyone, and it became a huge joke, and guess what? Maybe there's only room for one The Economist! Maybe your weirdly redesigned, money-losing magazine ($500,000 a week!) isn't The Economist! Which, by the way, despite its charms, isn't the only kind of magazine in the world! And which, you know, other magazines are not really being, either [...]

"Early on in [Tina Brown's Newsweek] tenure, there were covers for the Olsen sisters and Regis Philbin. Buzzfeed would have covered them, too, only in its 'Nostalgia' vertical, which, like Brown, is preoccupied with the 1990s." —Way harsh, Noreen Malone, way harsh.

I'm sorry if these are not things an Obama supporter should say at this point. But the demoralization is profound: thebea.st/TcCh8Z

— Andrew Sullivan (@sullydish) October 8, 2012

Andrew Sullivan is not a useful metric for measuring the opinions, stances or engagement of American voters slowly waking to the reality of a presidential election next month. The Daily Beast blogger and Newsweek essayist is, by any rational assessment, a demographic of one—a conservative liberal gay Republican Obama loyalist and Irish-English Oxford man who sought and secured permanent U.S. residency. But when I returned to the media world last week, after a six-month sabbatical, it was [...]

The line about Tina Brown's stewardship of The Daily Beast and Newsweek has always been that it'll continue as long as Sidney Harman and Barry Diller had bank accounts. Harman died more than a year ago; now his estate will stop paying for Newsweek. That leaves just big Barry on the hook for the two publications which are sort of one publication but not really. The good news: Barry Diller has just huge, monster bunches of cash on hand. So much cash that, at IAC, the property is considered just "one of the many small areas of investment." Meanwhile Jane Harman, Sidney's widow, is throwing a party for [...]

1. Before we proceed, we might all need to take a moment to acknowledge that we've reached the point in our culture where former editors of the New Yorker are writing fanfiction. Publicly, I mean; who knows what William Shawn scribbled in his most private notebooks, and in some sense who wouldn’t want to know, how many miles to Babylon, etc. But still. Fanfiction, in a “news magazine.”

2. Obviously there’s nothing wrong with fanfiction qua fanfiction. I’m not into it myself, but I read serial killer profiles at 3 a.m. when I can’t sleep, so no judgment. But the communications scholar Henry Jenkins has an awfully neat [...]

"I'm the first woman editor of Newsweek, which is very exciting. You know that in the 1970s, the women editors of Newsweek launched a lawsuit against the management because there were hardly any women doing anything of any consequence on the magazine. And women's liberation took over and they hired the great lawyer, Eleanor Norton, and they went to battle for their rights. I feel that it—you know, a merger has created what the lawsuit couldn't." What a difference forty years makes.

American piety, like our other established social habits, is supposed to follow a simple call-and-response pattern, depending on the overall condition of our market order. When plenitude abounds, we don't give much thought to last things, and overall religious observance declines; conversely, when times are tough, we're supposed to throng into the pews, imploring the Creator to straighten out our suboptimal economic prospects, and to revive our faith in the American gospel of success.

Such, at any rate, is the breathless assessment in Newsweek, which has long had a bland-yet-insatiable fascination with all things Jesus-y.