Posts Tagged: Metrics

The Pathos of Pageviews

"We are, absolutely, a page-view-driven site even though we don’t want to be," said Mr. Magnin of Thought Catalog. "Every writer wants to do well, and 'do well' means get more Twitter followers."

Imagine the day that the highly emotional new new internet completes its project to convert share metrics into the only acceptable form of currency. Go ahead, just revel in it. Renting this apartment requires forty thousand Twitter followers, with fewer than twenty-five percent of them being bots. The price for this dinner is a thousand Instagram followers and thirty-seven likes per photo. You can enter the Jeff Koons retrospective after sending Yos to six friends, three [...]


We Need New Ways of Judging the Success of Websites

We have such terrible metrics for judging websites! There's income, and there's traffic, and that's about it. But neither of those take into account burn rate, overall expenditure or organization size, just for starters. One way to look at things might be: unique visitors per month, divided by employees. Size of staff is something of a predictor of size of traffic, it turns out! If you have no staff, you cannot make the traffic, for one thing. Obviously there's a slight variable in this metric—which has to do with number of part-time contributors, freelance and marketing budgets and, of course, certainly at the big behemoth, unpaid contributors. Speaking of, [...]


Let's Choose Our Next Metric Very, Very Carefully

Flipboard, my god. How about a temporary moratorium on new audience measurement standards, just for a few months, to give everyone some time to catch their breath and, I don't know, reconsider a few things? The concept of "page flips" is perfectly meaningless and self-contained, and Flipboard is struggling, so who really cares. But meanwhile, over at Medium: "[S]ome people are now paid not by clicks, but by the total time spent reading in their collection—another experiment that could change as we learn what effects it has on the types of stories it helps produce, and how people find and read them."

What if that catches on? [...]


Amazon Ruined Every Writer's Month With Metrics

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So um Amazon decided to show authors their Bookscan #s because they felt the Internet didn't provide enough opportunities for self-harming?Fri Dec 10 15:24:45 via webEmily GouldEmilyGould

Yesterday, Amazon made Nielsen Bookscan information from just the last four weeks of sales available to authors. (Bookscan tracks most booksellers, but not WalMart/Sam's Club, museum stores, etc.—the general disclaimer is they get about 75% of sales.) And, for the most part, it's killing people! If you had a book that just came out, the tool is maybe useful: you can see [...]


Lieutenant Governor Liked, But Is He Well-Liked?

"Most political observers gave the sober Duffy good marks for his lieutenant governorshipdom, but he still only has 1,500 followers on Twitter compared to Gov. Cuomo’s 116,000."


Gawker Media Moves To Uniques: Be "Even More of a Hustler," Says Nick Denton

"We all know that some pageviews are worth more than others," writes Gawker Media honcho Nick Denton today in an internal memo. "Think of an exclusive such as Gawker's embassy hazing pics, Deadspin's expose of ESPN's horndoggery, Gizmodo's first look of the new Microsoft tablet or io9's Avatar review. An item which gets picked up and draws in new visitors is worth more than a catnip slideshow that our existing readers can't help but click upon."