"At Fortune, [former New Yorker managing editor Ralph] Ingersoll developed what came to be called the 'corporation story,' a profile of a company.' He had the idea of writing about The New Yorker.... published, anonymously, in August, 1934. It was 'The Making of a Magazine' told straight, which made The New Yorker look exactly the way Ross didn't want it to look. It also violated Ross's creed: 'I do not want any member of the staff to be conscious of the advertising or business problems of The New Yorker. If so, they will lose their spontaneity and verve and we will be just like all other magazines.' Ingersoll's story, which ran for seventeen pages, comprised, chiefly, sketches of the staff and their salaries (E. B. White: 'With Thurber, he is wheel horse to The New Yorker's wit. He makes $12,000 a year')..... None of this sat well. Ross was particularly pained by Ingersoll's portrayal of Katharine White. 'You had her ‘eloping' with White in the original draft,' he later wrote Luce. 'Nice for her children.' (What Ingersoll did print was: 'She is a lady who has her own way.') Ross wanted revenge.'It is not true that I get $40,000 a year,' he wrote, in a memo he posted in the office. 'The editor of Fortune Magazine makes thirty dollars a week and carfare,' White wrote in a one-sentence Gossip Note in the next week's Talk of the Town. Ross bided his time." READ MORE