
A totally underrated thing about girlfriends is that they make great hostages. Not in the sense that you should threaten to neutralize one per hour if your demands aren’t met, but rather that they’re forced to come along and suffer through any event with you, no matter how long or boring it is or how many guitar solos J Mascis is allotted. As long as you buy the tickets and furnish the requisite number of drinks, they're legally obligated to stick it out. (Torts of negligence can and have been filed.) But unlike someone in an actual hostage situation, your detainee is expected to have fun—or at least do [...]

We live in a social hellscape littered with talking heads, salesmen at the quota crisis point and acquaintances whose names we can't remember. We recognize that the exchange of pleasantries must be endured for the world to work, and most of these conversations are well-rehearsed dances—routines that get the job done. But all too many others play out like cringe-inducing conga lines. Oh, the awkwardness! And then the ennui! Dealing with other people can make each day feel like a Double Dare-style obstacle course (look it up, youngs!), with a grand prize of merely not going to jail for assault at the end of it.
Which [...]

People have been wondering for a long time what comes after anti-marketing marketing. When commercials began to target the people who hated commercials-these attempts were almost indistinguishable from SNL spoofs-it seemed like we'd reached the final frontier. Then there were stealth viral vids and customized social media ads straight out of Minority Report. But it wasn't until this week that somebody finally put it all together. I won't insult the effectiveness of this campaign by pretending you don't know what I'm talking about.

This has happened too many times: you pretend not to know anything about some item of zeitgeisty detritus that you, in fact, know plenty about. Whatever subject your friends or coworkers are discussing-Ke$ha, Shia, Padma-it's just too pedestrian, too downmarket, too… well, it's actually not you! So, even though you've somehow managed to absorb numerous nuggets of information about whatever the silly pop thing is, you feign ignorance. Unfortunately, a true lack of awareness is difficult to fake, and everyone probably guessed you were bluffing anyway.