Perhaps the most feminine of all feminine products to have ever existed on Earth is Love's Baby Soft. Its packaging, all soft curves and pale pink and frost, was basically an homage to the tampon. Its marketing scheme was Cinemaxilly soft-focus pre-teen beauty queen. It was made out of chemicals. It smelled like babies.
From the mid-70s until the mid-90s, this fragrance was an object of intense feminine fetishization for girls who had reached a certain age: the one at which we began to feel, rather definitively, not quite like little girls, not yet like teenagers. At this age, around 11 or 12, we acquire a sense that there's a [...]