Dear Mr. Zuckerberg,

We are writing to express our concern regarding recent changes to the Facebook privacy policy. Providing opt-in mechanisms for information sharing instead of expecting users to go through long and complicated opt-out processes is a critical step towards maintaining clarity and transparency.

Charles Schumer, April 27, 2010.

People have been wondering for a long time what comes after anti-marketing marketing. When commercials began to target the people who hated commercials-these attempts were almost indistinguishable from SNL spoofs-it seemed like we'd reached the final frontier. Then there were stealth viral vids and customized social media ads straight out of Minority Report. But it wasn't until this week that somebody finally put it all together. I won't insult the effectiveness of this campaign by pretending you don't know what I'm talking about.