So I've spent the last week telling everyone about my favorite new song, "Pushin' Aside, Push It Along," by First Serve, which is two-thirds of De La Soul pretending to be a pair of young, aspiring rappers from Queens. Now comes the next installment in the lead-up to a full-length album which will arrive on April 2: a short video, that tells the story of First Serve's fictional label, Goon Time Records. The animated backgrounds are terrific—like those Hawley Pratt and Fritz Freleng designed for the old "Pink Panther" show.

Oh my god this so good! It's basically new De La Soul, as "First Serve" is the name chosen by Posdnuos and Trugoy the Dove, two-thirds of the the storied Long Island rap trio, for their new project with French production duo 2+4. Apparently, they're making a concept album (and maybe a movie?) for which they've adopted alter egos (Posdnuos is "Jacob 'Pop Life' Barrow," Trugoy is "Deen Whittier"), that tells the story of a pair of goofy Queens teenagers hoping to make it in rap. Conceptually and musically, First Serve harkens back to De La's old pal Prince Paul's super-awesome, not-nearly-well-enough-known 1999 rap opera, A [...]