Brooklyn Grange, the 40,000-square-foot rooftop farm in Queens that got a nice little write-up in the Times on Friday, got a taste of the downside of publicity pretty quickly: That afternoon, the New York State Department Of Buildings stopped by because the farmers had neglected to file paperwork showing that the building's roof could withstand the million pounds of mass that the farm's soil, irrigation lines, and plant life (not to mention the workers) would bring to it. "Our enthusiasm to get plants in for the season outpaced our paperwork," said farmer Ben Flanner's contrite statement on the matter. Whoops! I'm also somewhat worried about the subversive attempt [...]

It is news to nobody that we are a world undergoing "ad creep," an invasive omnipresence of advertising. Now, ads are more than just "on" our lives but make up "how" we live. With apologies to the Tracy Awards and Kraft's "Cheddar Explosion" program for the demolition of Texas Stadium, the ultimate in ad creep may be a small, cheap booze campaign going on right now in South Dakota.