Posts Tagged: etch a sketch

Andre Cassagnes, 1926 – 2013

"Mr Cassagnes saw the potential for the toy when he noticed, while working with metal powders, that marks in a coating of aluminium powder could be seen from the other side of a translucent plate." —Andres Cassanges, whose invention L'Ecran Magique ("The Magic Screen") debuted at a Nuremberg toy fair in 1959, before being licensed by The Ohio Art Company and sold in America as "Etch A Sketch," died in Paris on January 16th of as-yet-undisclosed causes. He was 86. For about thirty years of my life I thought Van Halen had written an awesome rock song about Etch A Sketch, until last year, when I saw [...]


Another Idea For Opportunistic Etch A Sketch Marketing Campaign

"I expected it to go away like everything else in the news cycle. We had all kinds of headlines, but we wanted to steer the direction of the conversation in a little bit more of a positive direction.” —Ohio Art Company president and CEO Larry Killgallon discusses a new ad campaign designed to take advantage of a Mitt Romney's advisor's remarks that his candidate's positions were "almost like an Etch A Sketch." I would have thought Killgallon was right in his original expectation. I mean, the product in the news now is Skittles, right? But, who knows, maybe this thing's really got legs. Either way, [...]