In the summer of 2008, Asher Roth burst onto mainstream radio with his ode to beer pong, “I Love College." Roth, the project of the now ubiquitous Bieber-bringer Scooter Braun, was everywhere. His single got tons of play on top-40 stations, blasting from Jeep Wranglers and at house parties where Jell-O shots were served. It was a fun little thing, and if you listened to the rest of the album or any of his freestyles, it was evident that he actually had talent. And he was likeable, too: comfortable in his own skin, possessed with decent lyrical talent and a somewhat smooth flow. Asher Roth? Sure, why not?