Posts Tagged: Chipotle

The Tortilla's Last Light

In May, in the course of conducting what could be the Awl's first annual Chipotle State of the Union survey, idk, Bobby Finger discovered that far more people ordered bowls than burritos, even though Chipotle is generally known as a burrito chain. Today, in a piece on the rise of grain bowls as a meal format—which strangely omits the Korean dish dolsot bibimbap, the ultimate bowl of grains and cool stuff—is official confirmation of the tortilla's fall from grace: "For evidence that the bowl has gone mainstream, look no further than Chipotle, whose burrito bowl is the biggest selling item on the menu."

Chipotle, America's favorite [...]


The Twilight Of The Tortilla: What People Really Order At Chipotle

Last week, I sent a Chipotle survey to 100 people. 64 of them responded. This is what they shared.

How do you order your Chipotle?

81.3% of people don’t know ordering online is the way to go.

How long do you wait for your Chipotle?

People don’t like waiting more than 10 minutes for the perfect lunch.

What form does your Chipotle order take?


How to Eat at Chipotle

When you walk into Chipotle, don’t look ashamed or frightened. You’re eating some righteous food, so own up to it. Stride purposely to the first stop at the Chipotle station and in a commanding voice say: “I’ll have a burrito with black beans and steak.”

Other appropriate orders: barbacoa and steak mix or just barbacoa. To paraphrase Anthony Bourdain for a second (who wouldn’t be caught dead in Chipotle), chicken is for people who don’t know what they want.

Also, if you decide to order a burrito bowl, or God forbid, the tacos, then you need to reevaluate where you’re getting your meal. This isn’t some namby-pamby Taco [...]