Posts Tagged: Cereal

The Glorious End Of Cereal

Did you have any idea that cereal is considered threatened? That analysts and consultants wake up every morning, put on their suits, and dream up ways to reverse this new business narrative?

Cereal makers have been losing the battle for the breakfast table to other offerings, notably yogurt. So Kellogg Co. has struck a deal with Dannon Co. to bring its cereal across enemy lines–to the yogurt aisle.

Dannon’s YoCrunch brand is known for mix-ins on top of its yogurt cups, which include granola, Oreos and M&M’s. The deal with Kellogg to do the same with Frosted Flakes and Froot Loops in YoCrunch Cereal Bowls that are hitting [...]


Halloween Is Christmas For Garish, Garbagey Gruel Gourmets

"General Mills says it introduced Count Chocula and the fuchsia-colored Franken Berry in 1971, followed by Boo Berry in 1972. The three cereals feature fingernail-size corn ghouls and multicolored "spooky-fun" marshmallow bats. Count Chocula is 'chocolatey,' by its box's description, while Franken Berry boasts an artificial strawberry flavor. Boo Berry touts 'berry flavor.' Processed-food lovers who appreciate artificial colors and flavors and lots of sugar couldn't be happier."


In Addition, Cap'n Crunch Is Not Actually A Navy Officer

Via Buzzfeed: "On May 21, a judge of the U.S. District Court for the Eastern District of California dismissed a complaint filed by a woman who said she had purchased 'Cap'n Crunch with Crunchberries' because she believed 'crunchberries' were real fruit. The plaintiff, Janine Sugawara, alleged that she had only recently learned to her dismay that said "berries" were in fact simply brightly-colored cereal balls, and that although the product did contain some strawberry fruit concentrate, it was not otherwise redeemed by fruit."