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It's part of the reason CBS paid $10.8 billion for 14 years worth of broadcast rights to the NCAA tournament.
Yes, having the rights to a really popular sporting events allows networks to sell ad time at a premium during said event, but it also gives them the opportunity to pimp their own programming. "Hey, now that we have several million people watching Tennessee play Michigan, why not tell them about that new comedy we're airing?" It doesn't take a particular genius to figure that out, but all of the networks do it and they've all [...]
Want to advertise on this year's Super Bowl but not sure if you can afford it? Why not make an offer to CBS and see if they bite? Ad Age reports that, rather than setting a fixed rate, "the network's ad-sales staff has instead told buyers it's willing to create customized ad packages around the event, then work together to determine a value." Which is good news for us: We're looking to do a 30-second spot where the cat jumps up and down on my keyboard while a scantily-clad Choire explains our editorial vision, set to the music of Pill's "Trap Goin' Ham." We're willing to pay upwards [...]