Posts Tagged: CBS
15

Which Is The Whitest TV Network Of Them All? (CBS)

ABC CBS Fox NBC Fox with Animation CBS without Five-0

It's part of the reason CBS paid $10.8 billion for 14 years worth of broadcast rights to the NCAA tournament.

Yes, having the rights to a really popular sporting events allows networks to sell ad time at a premium during said event, but it also gives them the opportunity to pimp their own programming. "Hey, now that we have several million people watching Tennessee play Michigan, why not tell them about that new comedy we're airing?" It doesn't take a particular genius to figure that out, but all of the networks do it and they've all [...]

5

CBS Is Willing To Work With You On Super Bowl Ad Costs

Want to advertise on this year's Super Bowl but not sure if you can afford it? Why not make an offer to CBS and see if they bite? Ad Age reports that, rather than setting a fixed rate, "the network's ad-sales staff has instead told buyers it's willing to create customized ad packages around the event, then work together to determine a value." Which is good news for us: We're looking to do a 30-second spot where the cat jumps up and down on my keyboard while a scantily-clad Choire explains our editorial vision, set to the music of Pill's "Trap Goin' Ham." We're willing to pay upwards [...]

12

Tiger Woods at the Masters Bigger Than Iraq Invasion and American Christmas

Tom Scocca: What is a "media event"?

Tom: "CBS News boss: Tiger's return will be second-biggest media event of last 10 or 15 years."

Tom: "'I think the first tournament Tiger Woods plays again, wherever it is, will be the biggest media event other than the Obama inauguration in the past 10 or 15 years,' says CBS News president Sean McManus. Will his on-air announcers mention the scandal? 'I don't think there is a lot of reason to dwell on what has happened in the past because it is one of the most exploited and overexposed stories in recent memory.'"

Choire Sicha: Whoa. Sean McManus. The good news [...]

6

Hulu Is Largely Unnavigable Anyway

What does yesterday's announcement that Disney would become a full equity partner in Hulu mean for CBS, which is now the only major network not to stream its shows on the video portal? Nothing: Old people don't watch TV on the computer.

3

Dan Rather's Lawsuit Against CBS Tossed

A New York Supreme Court appeals panel has dismissed Dan Rather's $70 million breach-of-contract lawsuit against CBS. The court found his argument that "he could have had more remunerative employment than that which he ultimately obtained at HDNet is unavailing," but, c'mon, the guy works for HDNet. You'd think the facts speak for themselves there.