Posts Tagged: Business Insider

How Much Do BuzzFeed, Gawker and Business Insider Staff Tweet About Work?

Is Twitter your job? We have maintained in the past that it is not. A year later, we think that more and more media employees are engaged in the practice of using their Twitter accounts to promote not just their work, but their workplaces. That's true even with the transition of Jim Roberts from @NYTJim to @NYCJim, as he left the New York Times to become the executive editor of Reuters Digital. (His Twitter is still chock-full of Times links, though!)

How much Twitter work is working? We looked at a work-week's worth of tweets at three publications: BuzzFeed, Gawker and Business Insider. Just how often were [...]


Also the Whole "Watergate Thing" Would Have Been a Nice Series of Tweets

"Back in 2001, it took a six monthlong investigation by Fortune writer Bethany McLean to uncover the wrongdoings that led to the collapse of Enron. Had The Business Insider been around, it would have done it in two weeks, according to TBI President Julie Hansen—maybe with a slideshow to follow. 'We would pursue it for a couple weeks, get a lot of sources, get the data and tell people, This is what we know. What do you know? What do you think?' she said." —"Do you know more about Enron's secret accounting? Tell us IN THE COMMENTS."


"Syndication" and the Shoddy Currency of Linkage

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My article about Business Insider has already had more than 3 times as many pageviews as Business Insider sent me since 2009.Fri Sep 23 16:09:36 via Twitter for MacMarco Armentmarcoarment

We wrote here a year-and-a-half ago about the new use of the term "syndication." While that used to mean "getting paid by publications to reprint writing," it has now come to mean "not getting paid by publications to reprint writing." We wrote that some "sites, which make a good deal of money, now are trying to have two [...]


Online Journalism "A Bad Business So Far," Say Slideshow Manufacturers

One useful thing that Business Insider honcho Henry Blodget has done is make somewhat public "how much websites make." The answers may surprise you, and here, in his profile of Blodget (subscription-only; you should subscribe!), Ken Auletta does a rather amazing drive-by round-up of Business Insider, Huffington Post and Gawker Media.


Internet Writer Has Opinion On Value Of Internet Website

Before the entire economy of Earth collapsed, online reporters who covered the exciting world of "blogs with banner ads" enjoyed speculating on the value of various websites run by a couple of clever weirdos here and there. Was Gawker Media worth more than General Electric? Had eclipsed Disney in valuation? Etc. Well, the economy must finally be "great again," because there's a new Business Insider post claiming Matt Drudge's web page is worth "$150 million to $375 million."


How Web Writers Get Held Responsible for the Lawyers, the Sales Guys and Even the Coffeemaker

After Henry Blodget fired editor John Carney from his role as the editor of Clusterstock last week, some clearly felt that Blodget, the Business Insider cofounder and CEO, owed an explanation. Blodget and Reuters finance blogger Feliz Salmon got into a Tweet-spat, which culminated in Blodget serving up something like a master class on New Media Economics Friday evening. Blodget was direct, laying out the numbers behind running a web site. His arithmetic checks out-but that doesn't mean his math makes sense.


Take A Minute To Watch The New Way We Make Web Headlines Now

The great menace in headlines in 2011 was that either every headline was "11 Ways to X" or that it was "Y Happens to Z [SLIDESHOW]." You know, whatever our pals at Business Insider and Huffington Post's Celebrity Sideboob's page were doing. Well, guess what, we all got used to it, and now it barely registers as tacky or grabby, except when it's over the top. Sure: promise me 11 things, I will at least read three of them. Fair's fair.

The menace before that was the "How" headline, which is so hard to avoid. "How X Became Y." "How Apple Something Something'd." "How Your Mom Became Your Dad." That [...]


Man Has Horrifyingly God-Awful Blogging Job

"He ate another piece of bacon. 8:14 a.m.

He tweeted: 'Here. We. Go. Let’s. Do. This.'" —Joe Weisenthal's job at Business Insider sounds terrible! Also, don't you think a Times mag profile of a blogger who works 17-hour days is remiss to not mention his pay or equity (???) arrangements? If the marvel is that people work like this now, don't you think we should know how this life-shortening labor should be compensated?