Graphic Designer Bob Noorda died two weeks ago in Italy. He was 82, and, as the Times notes, he "helped introduce a Modernist look to advertising posters, corporate logos and, in the 1960s, the entire New York City subway system." When you consider how ubiquitous and helpful the MTA's color-coded Helvetica signage and maps are, not to mention all the knock-off t-shirts sold on St. Marks, and, now, the custom-made signs available for personal use, Noorda goes down with folks like Milton "I Heart NY" Glaser or Louis B. Tiffany-who designed the interlocking "N" and "Y" that would become the Yankee's logo, in 1877, originally as [...]