Posts Tagged: Blue Bottle
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The Big Blue Bottle Machine

There are at least two things to say with regards to Alexis Madrigal's long ode to the processes that have produced both coffee's shiniest monolith, Blue Bottle, and its newish adorable milk cartons filled with coffee, chicory, milk and sugar.

While it's only a tiny moment in the piece, Madrigal hits on precisely what has propelled Blue Bottle beyond its specialty coffee peers in the public imagination (and investors' hearts):

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Inside The Barista Class

One of the most obscene things I learned as a barista was how eager people are to be liked. NYU sophomores, the ones with Jansport backpacks in full makeup at 9 a.m., stuttered their orders and shyly complimented me on my nose ring. I semi-patiently listened to innumerable Wikipedia-style monologues about the music I was playing from men in their twenties trying to render their business attire invisible with cultural know-how. I was given zines, mixtape-party fliers, home-recorded chillwave demos.

I said things like "How’s the app going?" and "Welcome to the neighborhood." I answered questions for new Greenpoint residents—of which there were more each year—about the best place [...]