For as much as the events of the past weekend were framed as Trump going to war with the NFL, our bum of a president did Roger Goodell and the league a huge favor. All they had to do was release a few limp-dick statements tsk-tsking Trump’s comments for their divisiveness, come up with a few meaningless shows of pseudo-solidarity like we saw in Dallas last night, and poof: Suddenly the anthem protests aren’t about a very specific set of problems plaguing this country, but about “unity,” a cause more hollow than anything 25 branding execs could ever dream up in a conference room. Roger Goodell is on the cover of Sports Illustrated. Colin Kaepernick isn’t.
Ultimately, it’s all about marketing! Taking a knee is fast becoming the new safety pin.