Definitely not chocolate
Supposedly, the result is a Red Bull–like endorphin rush that lasts 30 minutes to an hour without the side effects of a sugar crash. Though doctors admit they haven’t done tests on Coco Loko’s effects yet, because “snortable chocolate” wasn’t really something on the medical community’s radar. However, one ENT doctor warns that there are “a few obvious concerns.” First off, it’s “not clear” how much chocolate the nose’s mucus membranes can even absorb. Also, Coco Loko might “create a paste that could block your sinuses,” which sounds uncomfortable while it’s in there and disgusting once it comes out.
Related news: Clint Rainey continues to have the “stunt food story” beat over at Grub Street. Somebody’s gotta do it.