June 21, 2014. Vine user Peaches Monroee posted The Video. Six seconds, 182 frames. So began the year On Fleek.
It’s been exactly one year since this glorious Vine came into our lives. https://t.co/6JuYelxZp2
— Michael B. (@fanaticalscribe) June 21, 2015
It’s hard to believe it’s only been a year; it was only a few months later, in December, that the CEO of Taco Bell spoke the words “on cleek” during a call with investors. The sheer amount of content and marketing wreckage left behind by desperate industrialized fleek-sappers seems like it’s been accumulating for a decade.
Pancakes on fleek.
— IHOP (@IHOP) October 21, 2014
Taco Bell on fleek.
— Taco Bell (@tacobell) October 18, 2014
The only person who emerged totally unscathed?
Peaches herself. For an anniversary celebration, follow her. Then mute the rest of the internet.