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“’I can literally bring my voter file into Facebook and start to buy advertising off of that,’ says Zac Moffatt, who was Mitt Romney’s digital director and whose firm now works for Rick Perry’s campaign and Scott Walker’s super PAC.

‘We use Facebook more than any single tool,’ says Wesley Donehue, a top digital strategist for Marco Rubio, speaking about both his political and corporate clients. ‘The level of targeting has gotten so sophisticated, allowing us to drive different messages to different audiences. I mean, the amount of content we’re pumping out on Facebook right now is just unbelievable.’”