It is not the fault of Airbnb that its new logo looks like an anatomical negative space, a hole, its chief technology officer, Nathan Blecharczyk, would like to everyone to know:
We wouldn’t want to design a logo that caters to the lowest common denominator. This was a yearlong undertaking for dozens of people, it’s something meaningful, and no one pauses to really understand that.
But when one gazes into the hole — for how can one not — the tumble begins almost immediately, through the hole, beyond the hole. The world and every possible concern, hope, fear, or dream dissolves completely, leaving just you and the hole — you are the hole, and the hole is you — so that it becomes impossible to fully contemplate the long and varied chain of circumstances that led to its emergence, but for the dull ache of a single thought: It would be nice to rent out my apartment to make some extra money. But who has the space?