And Now It’s Something Else
Twist on Avenue A opened last fall, then promptly disappeared; the unrelated shop Twister on Second Avenue closed in March, lasting just over half a year. The festive-sounding Yogurt Crazy was first announced for Third Avenue in 2012 but instead, a notice from NYU — its landlord — appeared taped to the storefront last year demanding $37,134.87 in back rent. Over in Brooklyn, Forever Yogurt signed a lease near Barclays Center, but that ended in eviction papers and a claim of $12,000 in unpaid rent.
Independent shops aren’t suffering alone. Big Frogurt is having similar trouble: Pinkberry Chelsea, at Eighth Avenue, closed recently. Pinkberry Gramercy and Pinkberry Columbus Avenue were filled with customers this time last year, but have since gone dark. The chain’s once-mighty 177 Bleecker Street location, which had lines out the door, closed without any fanfare in 2012, three years after the Red Mango across the street had done the same.
In six months, it’ll be a “fucking juice place.”